Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
Kanesa D — October 10, 2023 — Social Good
References: oxfam.org.au & campaignbrief
In collaboration with Oxfam Australia, Bullfrog has unveiled its latest brand platform, 'Unaccept Inequality.' This initiative serves as a rallying call to Australians, urging them to address the issues of inequality and the rising global poverty levels. At the heart of this platform lies a powerful campaign featuring the voice of South African-born, Sri Lankan-Australian singer-songwriter Ecca Vandal.
“Australians are told we need to accept the systems that benefits few at the expense of many. As a society, we have the power to say that we do not accept this inequality – and together, we can urge our leaders to act for a more equal future," said Emily Wigney, executive lead of supporter activation at Oxfam Australia.
Image Credit: Oxfam Australia
“Australians are told we need to accept the systems that benefits few at the expense of many. As a society, we have the power to say that we do not accept this inequality – and together, we can urge our leaders to act for a more equal future," said Emily Wigney, executive lead of supporter activation at Oxfam Australia.
Image Credit: Oxfam Australia
Trend Themes
1. Rallying Call Campaigns - The 'Unaccept Inequality' platform by Oxfam Australia serves as a rallying call to address the issues of inequality and poverty levels globally.
2. Celebrity Voice Campaigns - The powerful campaign of 'Unaccept Inequality' features the voice of Ecca Vandal, a South African-born, Sri Lankan-Australian singer-songwriter.
3. Activist Partnerships - The collaboration between Bullfrog and Oxfam Australia showcases the effectiveness of partnering with activists to raise awareness and drive social change.
Industry Implications
1. Nonprofit Organizations - The 'Unaccept Inequality' platform demonstrates the potential for nonprofit organizations to create impactful campaigns that address social issues and mobilize communities.
2. Music and Entertainment - The collaboration with Ecca Vandal in the 'Unaccept Inequality' campaign highlights the role of music and entertainment in amplifying important messages and engaging audiences.
3. Brand Activism - The partnership between Bullfrog and Oxfam Australia showcases the opportunities for brand activism in driving awareness and sparking conversations about inequality and poverty.
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