Milk's Every Woman's Marathon Was Created by and for Women
Laura McQuarrie — January 24, 2024 — Marketing
References: EveryWomansMarathon & adweek
The Milk Processor Education Program (MilkPEP) Every Woman's Marathon is set to take place on November 16th, 2024 and it stands out as the only United States marathon designed by and for women.
Milk tapped acclaimed poet Amanda Gorman to create an inspirational mantra that serves as a call to action for women to join the movement. What's more, for the Every Woman's Marathon, Milk enlisted an advisory board comprised of five accomplished female runners: first female marathon finisher Kathrine Switzer, para-triathlon champion Danielle McLaughlin, Olympic Medalist Deena Kastor, trailblazer Alison Mariella Désir and Two-time Olympian and 2018 Boston Marathon Champion Des Linden. This experience goes above and beyond the usual marathon format and unfolds over two days, offering an inclusive, enriching experience for women with yoga, cooking classes, live performances, panel discussions and more.
Milk tapped acclaimed poet Amanda Gorman to create an inspirational mantra that serves as a call to action for women to join the movement. What's more, for the Every Woman's Marathon, Milk enlisted an advisory board comprised of five accomplished female runners: first female marathon finisher Kathrine Switzer, para-triathlon champion Danielle McLaughlin, Olympic Medalist Deena Kastor, trailblazer Alison Mariella Désir and Two-time Olympian and 2018 Boston Marathon Champion Des Linden. This experience goes above and beyond the usual marathon format and unfolds over two days, offering an inclusive, enriching experience for women with yoga, cooking classes, live performances, panel discussions and more.
Trend Themes
1. Women-only Marathons - The Every Woman's Marathon in the United States is the first marathon designed exclusively by and for women, offering a unique experience and empowering environment.
2. Inspirational Mantras - Acclaimed poet Amanda Gorman's mantra for the Every Woman's Marathon serves as a powerful call to action for women participants, creating a sense of motivation and unity.
3. Enriching Marathon Experiences - The Every Woman's Marathon goes beyond the traditional format, spanning two days and featuring a range of activities like yoga, cooking classes, live performances, and panel discussions, providing an inclusive and fulfilling experience for women.
Industry Implications
1. Event Planning - The rise of women-only marathons opens up opportunities for event planning companies to cater to this specific target audience and offer unique experiences tailored to women's preferences and needs.
2. Wellness and Fitness - Incorporating yoga, cooking classes, and panel discussions in marathons presents opportunities for wellness and fitness companies to partner with such events, promoting holistic well-being and catering to diverse interests of participants.
3. Poetry and Literary Arts - The collaboration between acclaimed poet Amanda Gorman and the Every Woman's Marathon showcases the potential for poetry and literary arts to be integrated into event experiences, creating meaningful connections and inspiring narratives.
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