Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Laura McQuarrie — January 2, 2024 — Marketing
References: MotherIsHere & planetfitness
With the start of a new year, many people are making fitness-focused resolutions and investments in their health, and Planet Fitness partnered with Grammy award-winning artist, entrepreneur, philanthropist and health advocate Megan Thee Stallion to introduce her as "Mother Fitness" in a new campaign.
As a performer who is constantly traveling, Megan makes a point to care for her mind and body with a wellness routine that unites music and movement. In this new campaign, Planet Fitness is introducing ads and commercial spots, an augmented reality filter and free in-app Planet Fitness workouts.
To inspire people to lean into Big Fitness Energy, people can sport charitable, limited-edition co-branded merchandise like bucket hats and crewneck sweatshirts in support of the Pete & Thomas Foundation.
As a performer who is constantly traveling, Megan makes a point to care for her mind and body with a wellness routine that unites music and movement. In this new campaign, Planet Fitness is introducing ads and commercial spots, an augmented reality filter and free in-app Planet Fitness workouts.
To inspire people to lean into Big Fitness Energy, people can sport charitable, limited-edition co-branded merchandise like bucket hats and crewneck sweatshirts in support of the Pete & Thomas Foundation.
Trend Themes
1. Wellness Routines - The partnership between Planet Fitness and Megan Thee Stallion highlights the importance of wellness routines that combine music and movement.
2. Augmented Reality in Fitness - The new campaign features an augmented reality filter, showcasing the increasing integration of AR technology in the fitness industry.
3. Charitable Fitness Merchandise - By offering limited-edition co-branded merchandise, Planet Fitness encourages people to show support for charitable causes while pursuing their fitness goals.
Industry Implications
1. Health and Wellness - The partnership between Planet Fitness and Megan Thee Stallion reflects the growing trend and focus on health and wellness in society.
2. Fitness Apps - The free in-app Planet Fitness workouts align with the increasing popularity of fitness apps as a convenient way for people to exercise at home or on the go.
3. Fashion and Apparel - The introduction of co-branded merchandise allows the fashion and apparel industry to tap into the fitness and wellness market, offering stylish options for consumers.
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