Julie Aims to Destigmatize Cold Sores
Grace Mahas — November 27, 2024 — Lifestyle
As inclusive initiatives continue to push the boundaries of what is considered taboo in society (from female mustaches to acne), Julie Cold Sore Treatment arrives to break the shame and stigma around cold sores. The brand has previously tackled acne with its gen z-beloved pimple patches.
“We like to bring all your bottom shelf products to the top. All those things you don’t like to talk about, we’re going to put in your face and talk about – but in a way that makes you comfortable and invites you into the conversation,” said Amanda E/J Morrison, co-founder of emergency contraceptive brand Julie.
In terms of advertising, the brand aims to take an educational and culturally relevant approach to invite "thoughtful, healthcare-based conversations." Julie aims to target Millennial and Gen Z women, who “want real, relatable, unfiltered stories."
“We like to bring all your bottom shelf products to the top. All those things you don’t like to talk about, we’re going to put in your face and talk about – but in a way that makes you comfortable and invites you into the conversation,” said Amanda E/J Morrison, co-founder of emergency contraceptive brand Julie.
In terms of advertising, the brand aims to take an educational and culturally relevant approach to invite "thoughtful, healthcare-based conversations." Julie aims to target Millennial and Gen Z women, who “want real, relatable, unfiltered stories."
Trend Themes
1. Inclusive Beauty Treatments - As beauty brands aim to address previously stigmatized conditions, cold sore treatments represent a shift towards more inclusive and empowering consumer messaging.
2. Educational Healthcare Marketing - Brands are increasingly focused on creating educational content that sparks healthcare-based conversations, tapping into a more informed and conscientious consumer base.
3. Millennial and Gen Z Targeting - There is a growing trend of targeting Millennial and Gen Z demographics with authentic, relatable, and culturally relevant stories to better engage with a younger audience.
Industry Implications
1. Dermatological Health - The dermatological health industry is experiencing innovative disruption as new treatments aim to destigmatize skin conditions through inclusive marketing approaches.
2. Pharmaceutical Advertising - Pharmaceutical advertising is evolving to include more culturally relevant and educational campaigns, enhancing consumer engagement and awareness.
3. Youth-focused Consumer Goods - Youth-focused consumer goods industries are capitalizing on real, unfiltered storytelling to resonate more deeply with Millennial and Gen Z markets.
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