This Pringles Movember Campaign Updates the Brand's Mascot
Michael Hemsworth — October 13, 2023 — Marketing
References: conversations.movember & grocerytrader
This Pringles Movember campaign is being run in the UK to encourage consumers to interact with the product, learn more about mental health and more. The campaign features the brand's Mr P mascot with a QR code mustache that snackers can scan to learn more about the Movember organization and contribute to the cause. The packs encourage interaction by featuring Mr P saying for snackers to "Scan my Mo to Help a Bro" to further call consumers to action.
Pringles Senior Activation Brand Manager Beth Johnson spoke on the Pringles Movember campaign saying, "We’re really happy to see how the partnership between Pringles and Movember continues to go from strength to strength. Our limited-edition Movember Pringles design shows our commitment to working with Movember and the work they do in encouraging men to open up about their mental health.”
Pringles Senior Activation Brand Manager Beth Johnson spoke on the Pringles Movember campaign saying, "We’re really happy to see how the partnership between Pringles and Movember continues to go from strength to strength. Our limited-edition Movember Pringles design shows our commitment to working with Movember and the work they do in encouraging men to open up about their mental health.”
Trend Themes
1. Interactive Packaging - This Pringles Movember campaign encourages consumers to interact with the product through scannable QR codes.
2. Mental Health Awareness - The campaign aims to educate consumers about mental health through the use of the Mr P mascot and the Movember organization.
3. Cause Marketing - By partnering with Movember, Pringles demonstrates its commitment to supporting charitable causes.
Industry Implications
1. Snack Food - The Pringles Movember campaign utilizes snack packaging to engage consumers and raise awareness for a charitable cause.
2. Marketing and Advertising - The campaign demonstrates the effectiveness of cause marketing strategies in capturing consumer attention and promoting brand values.
3. Mental Health Services - The Pringles Movember campaign highlights the importance of mental health awareness and presents an opportunity for mental health organizations to collaborate with brands.
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