HelloFlo Channels the Period Fairy with Introduction of Start Kits
Meghan Young — May 14, 2015 — Lifestyle
References: periodfairy & buzzfeed
There's the Tooth Fairy, Santa Claus and other mythical beings meant to help make life's milestones easier to bear, yet this commercial highlights one missing persona: The Period Fairy. One girl, who just got her first "vagical" period, goes on a hunt for the elusive Period Fairy when she realizes the lack of information and products surrounding such an experience.
After speaking with many magical individuals, she comes to the conclusion that she has to become her own Period Fairy. That's the sentiment adopted by HelloFlo, a tampon manufacturer. By creating this cheeky mascot as well as a period starter kit for girls, the brand has stepped up to be a champion. In the process, it encourages girls and women to be their own 'she-ro,' which is incredibly empowering for many.
After speaking with many magical individuals, she comes to the conclusion that she has to become her own Period Fairy. That's the sentiment adopted by HelloFlo, a tampon manufacturer. By creating this cheeky mascot as well as a period starter kit for girls, the brand has stepped up to be a champion. In the process, it encourages girls and women to be their own 'she-ro,' which is incredibly empowering for many.
Trend Themes
1. Feminine Care Startups - Opportunity for more creative and empowering branding and product offerings in the feminine care industry.
2. Period Starter Kits - Investment in creating and marketing period starter kits could be a lucrative opportunity.
3. Mythical-inspired Marketing - Incorporating mythical creatures and personas in marketing campaigns could be a successful tactic for attracting a younger demographic.
Industry Implications
1. Feminine Care - HelloFlo's use of creative branding in their period starter kit could encourage other companies in the feminine care industry to explore similarly creative marketing tactics.
2. E-commerce - Developing period starter kit subscription services could be a successful venture for e-commerce companies.
3. Media and Advertising - Creating fun and empowering menstrual product ads and media campaigns could create a new company venturing in media and advertising space.
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