Peanut's Invisible Mothers Visualizes the Solitude Women Experience
Laura McQuarrie — October 27, 2023 — Lifestyle
References: invisible-mothers.peanut-app.io & designtaxi
Invisible Mothers is the newest campaign from Peanut, a social support app for women and it visually represents the solitude that moms and expectant women experience on a daily basis. Faceless women are depicted in various activities, such as holding young ones, breastfeeding and wrangling multiple kids, emphasizing the way that mothers often go unseen and unappreciated.
In fact, The State of Invisibility study showed that 95% of the 3,615 women across the United States and the UK reported feeling unappreciated, unacknowledged or unseen, while 79% expressed that they felt unnoticed.
This campaign focuses on making sure that women can see themselves and see their struggles accurately reflected, providing comfort and perhaps directing them to the supportive communities on the Peanut app.
In fact, The State of Invisibility study showed that 95% of the 3,615 women across the United States and the UK reported feeling unappreciated, unacknowledged or unseen, while 79% expressed that they felt unnoticed.
This campaign focuses on making sure that women can see themselves and see their struggles accurately reflected, providing comfort and perhaps directing them to the supportive communities on the Peanut app.
Trend Themes
1. Invisible Motherhood - The Peanut app's Invisible Mothers campaign highlights the loneliness and lack of recognition experienced by mothers, prompting a need for more support and understanding.
2. Unacknowledged Struggles - Peanut's Faceless Mother campaign sheds light on the unseen challenges faced by mothers, calling attention to the need for greater appreciation and empathy.
3. Reflective Representation - Through its Faceless Mother campaign, Peanut aims to provide women with an accurate portrayal of their experiences, fostering a sense of validation and solidarity.
Industry Implications
1. Social Networking - The Invisible Mothers campaign by Peanut reveals an opportunity for social support apps to create spaces where mothers can connect, share, and feel understood.
2. Motherhood Products - The Faceless Mother campaign by Peanut highlights a potential market for products that aim to address the isolation and emotional struggles faced by mothers.
3. Digital Media - Peanut's campaign emphasizes the need for digital media platforms to promote diverse and relatable representations of motherhood, catering to the unacknowledged experiences of women.
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