These examples of engaging household packaging range from toy-inspired tissue boxes to social good branding that illustrates the difference between unfair and fair trade. When they aren't promoting smartphone and web interactions, these packaging examples are sending a social or environmental message to consumers.
Standouts from this engaging household packaging list include two Kleenex-related examples. The tissue brand is known for its interactive marketing campaigns and anniversary collaboration collections. The company's recent collaboration with fashion designer Isaac Mizrahi encouraged stylish consumers to match their tissue box to their outfit and featured custom box designs that were inspired by the creator's clothes.
Moreover, the brand has inspired countless packaging concepts like Lindsey Poulos' kid-friendly tissue box that is modeled after monsters. When used up, the tissue box transforms into a cardboard toy that your little one will love.
Another favorite from this list is Bounty Paper Towels' QR code campaign that connects consumers with stories from the Wounded Warriors project while encouraging them to donate to the WWP via their website and Facebook page.
20 Examples of Engaging Household Packaging
20
Social Good Packaging
Studio Blackburn Creates Ethic-Focused Designs for Traidcraft Tissues
19
Lavish Tissue Papers
'Daishowa First' Has Launched the World's Most Expensive Tissue
18
Perfume-Like Laundry Bottles
The L'eaundry Concept Makes Laundry Products Seem Decadent
17
Artisanal Hipster Soap Branding
The Hudson Made Scullery Soap Design Packaging is Simple and Fresh
16
Fungi Furniture Packaging
This Brand is Planning to Start Using Mushroom-Based Packaging
15
Fruity TP Packaging
This Toilet Paper Packaging Concept Wraps Tissue in Fruity Prints
14
Kid-Focused Tissue Packaging
These Fun Tissue Boxes Transform Into Cardboard Critters
13
Recycled Soap Bottles
Ecover's New Dish Soap Bottle Raises Awareness on Ocean Plastic
12
Eco Diaper Packaging
This Range of Reusable Diapers is Packaged Sustainability
11
Dual-Purpose Camera Manuals
Karin Hilgenkamp Designs DSLR Packaging that Doubles as Instructions
10
Fashionable Tissue Boxes
The Kleenex Style Studio Helps People Keep Homes Chic
9
Combo Cleaner Packaging
Nested Detergent Bottle Integrates a Sprayer, a Squeegee and a Container
8
Eclectically Colored Soap Branding
Enjabonarte is Set with Bright Hues to Stand Out
7
Sustainable Detergent Spritzers
Pure Spray Bottle Reduces Waste in Production and Continued Use
6
Simple Laundry Detergents
The Simply Co.'s Detergent is Plant, People and Planet-Friendly
5
Scented Tissue Box Packaging
This Conceptual Fragranced Facial Tissue Engages Consumers' Senses
4
Faux Mold Packaging
The Anti-Theft Lunch Bags by The. Prohibit Snacking Thievery
3
Book-Like Soap Boxes
Apothecary's Soap Packaging Ideas Are Literary-Inspired
2
Heroic Paper Towel Packaging
Brawny Joins the Wounded Warriors Project with Special Packaging
1
Abstract Shampoo Packaging
Aroma by 2Yolk Uses Surreal Shapes
Related Ideas
Couture Bathroom Tissue Fashion
The 2024 Cashmere Collection Merges Fashion and Philanthropy
Family Board Game Promos
Hasbro and Birds Eye Teamed Up to Encourage Family Bonding
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
TV Packaging Seating Solutions
The 'Cuna' Furniture by Valeria Coello is Made Out of Cardboard
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Paper-Made Chocolate Packaging
Nestlé Quality Street Tubs are Being Trialled in a New Format
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sunscreen Packaging Solutions
TerraCycle Partners With Leading Skincare Brands for Packaging
Paperboard Supplement Packaging
Vital Proteins is Transitioning to Paper-Based Canisters
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Fiber-Based Recyclable Packaging
Mother Parkers Tea & Coffee Debuts New Eco-Friendly Packaging
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Sustainable Skincare Packaging
Olay's First-ever 100% Recycled Jars are Launched with Walmart
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Sustainable E-Commerce Packaging
Dow and P&G China Launch Reduced Weight and Impact Packaging
Motherhood Cereal Boxes
Special K's Special for a Reason Debuted a Limited-Edition Box
Recyclable Paper Tissue Packaging
ARIA Premium Bath Tissue Packaging Can Be Curbside Recycled
Paper-Based Potato Chip Packaging
Pringles Packaging Now Has a Paper Base Instead of a Metal One
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Proudly Paper Candy Packaging
Quality Street Paper Sharing Packs are Made with FSC-Certified Paper
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
Plastic-Free Spread Packaging
This Flora Packaging is Made with Compressed Wet Paper Fibers
Whimsical Garbage Bags
Staff Expands Its Collection with Playful Garbage Bags
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Recycled Plastic Condiment Packaging
Plastipak and Kraft Heinz Announced a New Partnership
Plastic-Free Supply Chains
Ericsson is Investing in Sustainable Packaging Solutions
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Recyclable eCommerce Packaging
This New Amazon Packaging is Paper-Made and Arriving in the UK
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Heat-Sealable Paper-Wrap Materials
Orlandi Launches the EcoPro™ Paper-Wrap Sustainable Packaging
Paper-Made Shrink Wrap Packaging
The 'TrayWrap' Paper Solution is Plastic-Free
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Back-to-School Recycling Challenges
Takis and TerraCycle Teamed Up to Reward Recyclers
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Realistic Messy Romantic Gifts
The Messy Paper Anniversary Gift Boxes Embraces Imperfections
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Recycled Diaper Packaging
Kimberly-Clark Collaborates with Amcor on a Sustainability Solution
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Recyclable Bubble Mailer Envelopes
This Kite Mailer Range is Eco-Friendly and Economical
Low-Plastic Seafood Packaging
This Sainsbury’s Packaging Update Reduces Plastic Use
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Recycled Paper Towels
Reel Recycled Paper Towels are Premium, Tree-Free Paper Towels
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Recyclable Hardware Packaging
Nokia is Adopting Lighter Recyclable Packaging for Circularity
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Sustainable Produce Packaging
These Cascades Eco-Friendly Produce Baskets are Recycled
Convenient Recyclable Mueslis
Greiner Packaging Debuts Recyclable Pots for Tribe’s Protein Muesli
Redesigned Insect Repellent Packagings
Murphy's Naturals has Undergone a Brand Refresh
Sustainable Pet Food Pouches
American Packaging Corporation Unveils a New Sustainable Solution
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Paper-Made Oral Care Packaging
ALDI is Rolling Out New Toothbrush Packaging in the UK
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Paper-Packaged Porridge Products
Everyday Essentials Porridge Oats Come in Plastic-Free Packaging
Mix-and-Match Sensorial Bodycare
Jukebox's Clean-Label Soaps & Deodorants Share Nostalgic Scents
Recycled Snack Chip Packaging
Tyrells is Introducing New Recycled Plastic Packs
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Festive Bamboo Tissues Papers
The Stack-A-Tree is an Eco-friendly Twist on Holiday Decorations
Water-Preserving Paper Packaging
Amcor Taps Fromagerie Milleret for the New Recyclable Packaging
Sustainable Laundry Packaging
Ecover Launches the Laundry Capsules with Eco-Friendly Packaging
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Paper-Based Appliance Packaging
Phillips Home Appliance Products are Repackaged Using DS Smith
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Recyclable Paper Packaging Initiatives
Walmart is Swapping to Recyclable Packaging on All Channels
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Cocoa Bean-Based Display Units
Mars Wrigley is Trialing a Second 'Cocoa Cardboard' Bean Display
Reimaged Tissue Paper Constructions
Charmin is Reinventing the Square for the Perfect Tear
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Recycled Cardboard Toilet Papers
These Tesco Paper Products are for the Kitchen and Bathroom
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Seasonal Interactive Fashion Installations
Yoshihisa Tanaka Highlights Washi Paper for SS24
Eco-Friendly Cracker Packaging
Jacob’s Crackers Selection Now Comes in Boxes with Reduced Plastic
Festival Season Survival Kits
The Cheeky Panda Festival Essentials Bundle is Sustaianble
Sustainable Toilet Blocks
Harpic Launches Self-Sticking Toilet Blocks to Reduce Plastic Waste
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Paper-Based Earbud Envelopes
Oman Air Transitions to Using Recyclable Paper Envelopes for Earbuds
Naturally Colored Toilet Papers
The Cheeky Panda Natural Colour Bamboo Toilet Tissue is Soft
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Monomaterial Cheese Packaging
Mondi and Skånemejerier Partnered on a New Packaging Solution
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Eco-Friendly Paper Towels
Bravo's Paper Towels are Made from 90% Recycled Materials
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Sustainable Crisp Bags
The British Crisp Co. Debuts the First Fully Recyclable Paper Crisp Packet
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Paper-Made Mushroom Packaging
Sainsbury's Mushroom Punnets are Now Made with Cardboard
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Sustainable Toilet Paper Brands
HeyBamboo Boasts an Eco-Friendly Approach That Appeals to Users
Sustainable Toilet Papers
Asda and The Good Roll Bring Sustainable Toilet Papers to the UK Market
Plant-Based Household Products
The Paperbird BLUE Range Now Includes a Variety of Additional Items
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Bubblegum-Scented Kitchen Rolls
Millions Sweets Launches Scented Toilet and Kitchen Roll
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Contemporary Tissue Rebrands
Northwood Unveils Refreshed Whisper Brand with a Focus on Modern
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Anniversary-Celebrating Educational Initiatives
Kleenex® Partners Jenna Bush Hager
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Eco-Friendly Paper Towels
Co-op Honest Value 100% Recycled Kitchen Towel is Eco-Focused
High-Absorption Tissue Products
Pepco Debuts New Range of PremiumTissue Paper Products Kenin
Hygiene Packaging Redesigns
Andrex Introduces a New Pearlfisher Design Collaboration for Packaging
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
Sugar Spread Packaging Updates
Fearne & Rosie Taps Bun Studio for its New Tesco Packaging Designs
Optimized Eco Postal Packaging
Kite Packaging Large Letter Postal Boxes Now Come in Eight Sizes
Simplified Fastener Packs
VELCRO Brand's Color-Coded Packaging Inspires & Speeds Up Shopping
Minimally Packaged Cosmetic Wipes
The Cheeky Panda Dry Wipes Feature 100% FSC-Certified Bamboo