'Daishowa First' Has Launched the World's Most Expensive Tissue
Megan Facciuolo — March 12, 2014 — Luxury
References: daishowa-first & pursuitist
You can now clear your sinuses in style with the world's most expensive tissue paper known as Juunihitoe. These tissues, from Japanese paper manufacturer 'Daishowa First,' are priced at $100 per box -- quite pricey for something that has the lifespan of a sneeze.
The name Juunihitoe represents the twelve layered ceremonial kimono worn by Japanese court ladies; the tissues, of course, are similarly layered. A box contains 144 tissues but 244 sheets. The brand is luring its consumers with twelve brightly colored tissues, some of which include sakura (pink), ake (purple), nanohana (mustard yellow), tokiwa midori (evergreen) and fuji (wisteria).
The tissues are said to be extremely soft and overall have a top-quality feel. The company has other up-scale tissues and paper towels, but none as costly as the Juunihitoe line. All its paper products are environmentally friendly and visually appealing with distinct colors and themes.
The name Juunihitoe represents the twelve layered ceremonial kimono worn by Japanese court ladies; the tissues, of course, are similarly layered. A box contains 144 tissues but 244 sheets. The brand is luring its consumers with twelve brightly colored tissues, some of which include sakura (pink), ake (purple), nanohana (mustard yellow), tokiwa midori (evergreen) and fuji (wisteria).
The tissues are said to be extremely soft and overall have a top-quality feel. The company has other up-scale tissues and paper towels, but none as costly as the Juunihitoe line. All its paper products are environmentally friendly and visually appealing with distinct colors and themes.
Trend Themes
1. Luxury Tissues - High-end tissue paper products are being introduced as a new luxury category for consumers, despite their disposable nature
2. Eco-friendly Paper Products - Environmentally conscious paper product manufacturers are creating high-quality options that appeal to consumers' desire for both luxury and sustainability
3. Distinctive Design Elements - Tissue and paper product manufacturers are incorporating unique color and design elements to differentiate their products in a crowded market
Industry Implications
1. Household and Personal Care - Consumer demand for luxury, eco-friendly tissue and paper products presents opportunities for companies in the Household and Personal Care industry to innovate and differentiate their products
2. Packaging - Companies in the Packaging industry can offer sustainable and visually appealing options to house high-end tissue and paper products
3. Retail - Retailers can capitalize on the luxury tissue trend by partnering with premium brands and creating innovative displays that highlight unique design elements
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