Takis and TerraCycle Teamed Up to Reward Recyclers
Laura McQuarrie — August 19, 2024 — Eco
References: terracycle & morningstar
Spicy rolled tortilla chip brand Takis teamed up with TerraCycle to launch the Takis Snacks Free Recycling Challenge for back-to-school season to engage students, teachers, and communities in contributing to a cleaner environment and get rewarded for participating.
From August 19th to November 18th, the challenge invites people of all ages to download a free shipping label, and send Takis Snacks packaging to TerraCycle for free. The top three schools that recycle the most will claim grand prizes like a garden bed, compost bin, flower planters made from recycled materials, and Takis x TerraCycle collection boxes. Branded merch is also up for grabs through this recycling challenge, including back-to-school staples like backpacks, pencil cases, friendship bracelets, and plenty of snacks.
From August 19th to November 18th, the challenge invites people of all ages to download a free shipping label, and send Takis Snacks packaging to TerraCycle for free. The top three schools that recycle the most will claim grand prizes like a garden bed, compost bin, flower planters made from recycled materials, and Takis x TerraCycle collection boxes. Branded merch is also up for grabs through this recycling challenge, including back-to-school staples like backpacks, pencil cases, friendship bracelets, and plenty of snacks.
Trend Themes
1. Sustainable School Programs - Schools implementing recycling challenges actively engage students and communities in environmental stewardship.
2. Brand Partnerships for Recycling - Collaborations between consumer brands and recycling organizations foster greater participation in sustainable practices.
3. Incentivized Environmental Actions - Reward-based recycling initiatives motivate users to participate in eco-friendly activities by offering tangible incentives.
Industry Implications
1. Education - Educational institutions find innovative ways to teach sustainability by integrating recycling challenges into their programs.
2. Consumer Packaged Goods - CPG brands leverage sustainability partnerships to enhance their environmental impact and consumer engagement.
3. Environmental Services - Recycling and waste management companies create value-added services through collaborations with consumer brands.
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