This Range of Reusable Diapers is Packaged Sustainability
Vasiliki Marapas — January 29, 2015 — Marketing
References: meghanbacso & behance.net
Meghan Bacso, a design student with a focus on typography, packaging and interactive design, recently developed the concept for Ecobottoms, a range of reusable diaper products.
The cloth diapers serve as a sustainable option for parents who wish to minimize their environmental impact. Packaged in a set of identical cardboard boxes, each type of reusable diaper product (diapers, diaper liners and cotton wipes) are differentiated with colored labels.
The Ecobottoms packaging adds another layer of sustainability to the already eco-friendly product, because each box can be given a second life as a building block. Suitable for both decorative uses and child's play, the building block packaging encourages customer loyalty, as consumers will continue purchasing to expand their block collection.
The cloth diapers serve as a sustainable option for parents who wish to minimize their environmental impact. Packaged in a set of identical cardboard boxes, each type of reusable diaper product (diapers, diaper liners and cotton wipes) are differentiated with colored labels.
The Ecobottoms packaging adds another layer of sustainability to the already eco-friendly product, because each box can be given a second life as a building block. Suitable for both decorative uses and child's play, the building block packaging encourages customer loyalty, as consumers will continue purchasing to expand their block collection.
Trend Themes
1. Sustainable Packaging - Opportunity for businesses to develop eco-friendly packaging solutions to reduce environmental impact.
2. Reusable Products - Growing trend of consumers seeking sustainable alternatives, creating opportunities for businesses to develop reusable product lines.
3. Interactive Packaging - Innovative packaging designs that offer additional functionality or entertainment value can drive customer loyalty.
Industry Implications
1. Baby Care - Opportunities for baby care brands to develop sustainable and reusable diaper products to appeal to eco-conscious parents.
2. Packaging - Opportunities for packaging companies to design and produce eco-friendly packaging solutions for various industries, including baby care.
3. Toy Manufacturing - Toy manufacturers can explore the concept of using packaging as a playful and functional element in their product offerings, attracting eco-conscious consumers.
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