Studio Blackburn Creates Ethic-Focused Designs for Traidcraft Tissues
Meghan Young — February 3, 2015 — Eco
References: traidcraft & packiii
Studio Blackburn has created a series of packaging that engages with consumers on a very basic level. Designed for Traidcraft Tissues, a brand of toilet and tissue papers, the packaging boasts speech bubbles that read, "I'm blowing poverty away" and "I'm flushing away unfair trade." People will be able to identify with these statements on a very visceral level.
Not only does Studio Blackburn address many people's desires to do the right thing and help with injustices where they can, it also speaks to their ego by allowing them to proudly display their social good status for all to see. By doing so, Studio Blackburn's packaging for Traidcraft Tissues is clever. It also points out the brand's own stance on such issues as well as its place as UK’s leading fair trade organization.
Not only does Studio Blackburn address many people's desires to do the right thing and help with injustices where they can, it also speaks to their ego by allowing them to proudly display their social good status for all to see. By doing so, Studio Blackburn's packaging for Traidcraft Tissues is clever. It also points out the brand's own stance on such issues as well as its place as UK’s leading fair trade organization.
Trend Themes
1. Ethic-focused Packaging - Design packaging that engages with consumers on a visceral level and addresses their desire to do the right thing and help with injustices.
2. Social Good Marketing - Develop marketing strategies that allow consumers to proudly display their social good status, appealing to their ego as well as their desire to make a positive impact.
3. Fair Trade Branding - Create branding and packaging that showcases a brand's stance on social issues and aligns with fair trade values, appealing to conscious consumers.
Industry Implications
1. Packaging Design - Explore ethical and engaging packaging designs that connect with consumers and promote social good.
2. Marketing and Advertising - Develop marketing strategies that highlight social good initiatives, allowing consumers to proudly display their support for ethical brands.
3. Fair Trade Organizations - Leverage branding and packaging to communicate fair trade values, establishing a strong positioning in the market for fair trade organizations.
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