The Anti-Theft Lunch Bags by The. Prohibit Snacking Thievery
Jordy E — May 7, 2015 — Art & Design
References: thinkofthe & perpetualkid
The Anti-Theft Lunch Bags by The. tackle a classic elementary and high school issue. The clear zipper bags are dotted with green splotches, making it appear as if sandwiches have gone moldy.
By scaring onlookers away from faux molded snacks, bullies and co-workers alike will be deterred from picking up the packages. At the same time, the sealed Anti-Theft Lunch Bags keep food fresh, making the product doubly functional.
With 25 bags per package, shoppers can make use of these items for long periods of time. Even if they are just used as a friendly prank, this unusual design will keep lunch hours full of conversation, if not for the green splotches, then for this striking take on mealtime marketing.
By scaring onlookers away from faux molded snacks, bullies and co-workers alike will be deterred from picking up the packages. At the same time, the sealed Anti-Theft Lunch Bags keep food fresh, making the product doubly functional.
With 25 bags per package, shoppers can make use of these items for long periods of time. Even if they are just used as a friendly prank, this unusual design will keep lunch hours full of conversation, if not for the green splotches, then for this striking take on mealtime marketing.
Trend Themes
1. Faux Mold Packaging - Faux mold packaging for food products can be a successful marketing strategy to deter theft in public settings and workplaces.
2. Anti-theft Packaging - Anti-theft packaging can be applied to various types of products to prevent theft including food and beverage items.
3. Novel Packaging Design - Novel packaging design can help to increase the appeal of products, create buzz on social media platforms and ultimately increase sales.
Industry Implications
1. Food Packaging Industry - Food packaging industry can benefit from creating novel packaging designs that effectively reduce theft and increase shelf appeal
2. Retail Industry - Retail industry can benefit from anti-theft packaging strategies to minimize loss and increase profit margins.
3. Marketing and Advertising Industry - Marketing and advertising industry can create campaigns centered around unique packaging designs, leveraging the concept of novelty as a selling point.
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