Hasbro and Birds Eye Teamed Up to Encourage Family Bonding
Laura McQuarrie — July 3, 2024 — Lifestyle
References: birdseye-freegame & toyworldmag
Hasbro and Birds Eye joined forces to help parents create more quality time with loved ones during the school holidays. According to a recent study commissioned by Birds Eye, less than half of the time families spend together is deemed "quality time." As such, family shoppers can purchase four packs of qualifying Birds Eye products and receive a classic Hasbro board game for free.
Although parents find themselves challenged by work commitments, scheduling conflicts, financial constraints and the rise of digital tech, they want to make meaningful connections, time for togetherness and conversation.
With this promotion, families can look out for products like crispy chips, chicken dippers and garden peas to claim classic board games like Monopoly, Guess Who? and Hungry Hungry Hippos.
Although parents find themselves challenged by work commitments, scheduling conflicts, financial constraints and the rise of digital tech, they want to make meaningful connections, time for togetherness and conversation.
With this promotion, families can look out for products like crispy chips, chicken dippers and garden peas to claim classic board games like Monopoly, Guess Who? and Hungry Hungry Hippos.
Trend Themes
1. Family-exclusive Promotions - Collaborations between food brands and game manufacturers incentivize family purchases by offering exclusive products aimed at fostering family time.
2. Quality Time Initiatives - Brands are creating campaigns that target the increase of meaningful family interactions amidst busy schedules.
3. Play-based Engagement - Integrating classic board games with everyday consumer products captures nostalgia and promotes interactive family bonding.
Industry Implications
1. Food and Beverage - Consumer packaged goods brands can drive sales by pairing products with family-centric incentives.
2. Toys and Games - Board game manufacturers can expand market reach by collaborating with grocery brands to become part of family-centric promotional bundles.
3. Retail and E-commerce - Retailers can benefit from increased foot traffic and customer loyalty by offering promotional partnerships that focus on family engagement.
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