Eva NYC's Brand Renovation Introduces Future-Conscious Premium Packaging
Laura McQuarrie — December 19, 2024 — Fashion
References: eva-nyc & massmarketretailers
Eva NYC, a brand trusted for its science-backed, clinically proven and mindfully made haircare, recently introduced a brand renovation with future-conscious innovations.
"Eva NYC's renovation is coming while the brand is experiencing major momentum – growing 13x faster than the mass haircare market last year, while also achieving double-digit reductions in carbon emissions," said Annie Kolemainen, Brand President of Eva NYC.
While serving customers the same quality and accessible price points, the brand's overhaul introduces a transition from packaging with 25% recycled aluminum to a minimum of 50% post-consumer recycled plastic, reducing total greenhouse gas emissions by about 30%. Visually, each product's clean hero ingredients are easy to identify as part of color-coded packaging.
"Eva NYC's renovation is coming while the brand is experiencing major momentum – growing 13x faster than the mass haircare market last year, while also achieving double-digit reductions in carbon emissions," said Annie Kolemainen, Brand President of Eva NYC.
While serving customers the same quality and accessible price points, the brand's overhaul introduces a transition from packaging with 25% recycled aluminum to a minimum of 50% post-consumer recycled plastic, reducing total greenhouse gas emissions by about 30%. Visually, each product's clean hero ingredients are easy to identify as part of color-coded packaging.
Trend Themes
1. Eco-friendly Packaging Solutions - Eva NYC's move to a higher percentage of post-consumer recycled plastic in their packaging highlights a shift toward sustainable materials in consumer goods.
2. Carbon Reduction Initiatives - By achieving double-digit reductions in carbon emissions, Eva NYC exemplifies the growing trend of brands focusing on minimizing environmental impact.
3. Ingredient Transparency - The color-coded packaging by Eva NYC that easily allows identification of key ingredients is part of a trend toward greater transparency in product formulations.
Industry Implications
1. Sustainable Personal Care - As exemplified by Eva NYC's brand renovation, sustainable practices in the personal care industry are becoming a fundamental aspect of product development.
2. Recycled Materials Manufacturing - The use of 50% post-consumer recycled plastic by Eva NYC indicates a growing demand in industries focused on the development and distribution of recycled materials.
3. Carbon Management - Eva NYC's achievement in reducing carbon emissions highlights opportunities in industries dedicated to carbon management and emission reduction technologies.
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