This Conceptual Fragranced Facial Tissue Engages Consumers' Senses
Alyson Wyers — February 3, 2015 — Marketing
References: behance.net
This tissue box packaging is designed to help consumers further interact with the product by introducing a smell component. The imaginary Anaroma scented tissue box packaging was created as a group project for Kleenex. Based in Toronto, Daniela Zelenjakovic and co. gave the product a new name and smell intended for use all year round, in every season. The line of scented facial tissue comes in four fragrances: coconut breeze, blushing peach, sweet mint and pumpkin spice. The concept is also supposed to be eco-conscious and would be, therefore, recyclable.
In addition to the boxes, the student team also designed a consumer ad you can scratch and sniff. There are also sample website pages displaying potential promotional content where customers can enter travel-based contests featuring destinations inspired by the various Anaroma scents.
In addition to the boxes, the student team also designed a consumer ad you can scratch and sniff. There are also sample website pages displaying potential promotional content where customers can enter travel-based contests featuring destinations inspired by the various Anaroma scents.
Trend Themes
1. Scented Tissue Box Packaging - Developing scented tissue box packaging to engage consumers' senses presents an opportunity for disruptive innovation in the packaging industry.
2. Year-round Scented Facial Tissue - Creating scented facial tissue with seasonal fragrances offers a chance for disruptive innovation in the personal care industry.
3. Interactive Scratch and Sniff Consumer Ads - Designing consumer ads that allow scratching and sniffing introduces disruptive innovation opportunities in the advertising industry.
Industry Implications
1. Packaging Industry - The fragranced tissue box packaging concept opens up disruptive innovation possibilities for the packaging industry, allowing for more engaging and sensory experiences.
2. Personal Care Industry - Incorporating seasonal fragrances into facial tissue offers disruptive innovation potential for the personal care industry by enhancing the sensory experience of consumers.
3. Advertising Industry - Developing interactive scratch and sniff consumer ads presents disruptive innovation opportunities for the advertising industry, enabling more immersive and multi-sensory marketing campaigns.
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