The L'eaundry Concept Makes Laundry Products Seem Decadent
Laura McQuarrie — May 26, 2014 — Art & Design
References: the-deli-garage.de & packagingoftheworld
This packaging concept for The Deli Garage centers around the idea of making laundry products seem just as precious and decadent as perfume. The concept was developed for The Deli Garage by KOREFE (Kolle Rebbe Form und Entwicklung) in Germany, noting that you should "Treat your second skin like your first." In order to get this message across, the luxury laundry product 'L'eaundry' is made to smell and look like perfume, proving that clothing can be treated just as decadently as skin.
Playing off of this idea of a "second skin," as well as the distinctive shape of a perfume bottle, the larger containers have a smaller image of a perfume bottle on their fronts, making it seem as if you're truly indulging in purchasing a personal fragrance rather than a clothing cleaner.
Playing off of this idea of a "second skin," as well as the distinctive shape of a perfume bottle, the larger containers have a smaller image of a perfume bottle on their fronts, making it seem as if you're truly indulging in purchasing a personal fragrance rather than a clothing cleaner.
Trend Themes
1. Luxury Laundry Products - Opportunity for creating high-end, specialty laundry products that are marketed similarly to luxury perfumes.
2. Perfume-inspired Packaging - Opportunity for packaging design that draws inspiration from the aesthetics of high-end fragrances to create a more immersive and visually striking laundry product experience.
3. Decadent Laundry Rituals - Opportunity for marketing laundry routines as a luxurious self-care ritual akin to skincare, further enhancing the perceived importance and value of high-quality laundry products.
Industry Implications
1. Home Cleaning Products - Companies in the home cleaning product industry can explore creating specialty, high-end laundry products that appeal to consumers looking to elevate their laundry experience.
2. Packaging Design - The packaging design industry can explore creating packaging concepts for laundry products that take inspiration from high-end fragrances, potentially elevating the entire laundry product category to a more visually and emotionally compelling level.
3. Luxury Beauty and Skincare - Companies in the luxury beauty and skincare industry could expand their offerings to include high-end laundry products and market laundry routines as an extension of consumers' self-care and wellness practices.
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