ARIA Premium Bath Tissue Packaging Can Be Curbside Recycled
Laura McQuarrie — June 14, 2024 — Eco
References: news.gp & tissueonlinenorthamerica
Georgia-Pacific relaunched its ARIA brand, sharing a three-ply premium bath tissue product made from 100% recycled fiber, sold in recyclable paper packaging.
"The original ARIA offering delivered on consumers' desire for a high-quality toilet paper but didn't completely meet their desired level of eco-friendliness since the product included virgin fiber and plastic packaging," says Caitlin Allen, brand director for Georgia-Pacific, "The new ARIA combines the premium softness of a three-ply design with the eco-conscious benefits of recycled fiber and recyclable paper packaging which separates it from other eco-positioned options."
The new paper packaging can be recycled through a standard curbside paper recycling stream, and the relaunched ARIA brand includes a Georgia-Pacific partnership with the Arbor Day Foundation.
"The original ARIA offering delivered on consumers' desire for a high-quality toilet paper but didn't completely meet their desired level of eco-friendliness since the product included virgin fiber and plastic packaging," says Caitlin Allen, brand director for Georgia-Pacific, "The new ARIA combines the premium softness of a three-ply design with the eco-conscious benefits of recycled fiber and recyclable paper packaging which separates it from other eco-positioned options."
The new paper packaging can be recycled through a standard curbside paper recycling stream, and the relaunched ARIA brand includes a Georgia-Pacific partnership with the Arbor Day Foundation.
Trend Themes
1. Eco-friendly Packaging - Recyclable paper packaging offers a sustainable alternative to traditional plastic, aligning with consumer demand for greener products.
2. Recycled Materials - Utilizing 100% recycled fiber in products demonstrates a commitment to reducing waste and resource consumption.
3. Premium Sustainable Products - Combining luxury with sustainability, three-ply premium bath tissues made from recycled materials cater to an eco-conscious yet quality-seeking market.
Industry Implications
1. Consumer Goods - The sector sees increasing integration of recyclable materials, responding to heightened awareness and demand for sustainable consumption.
2. Packaging Industry - Innovations in recyclable and biodegradable packaging are transforming the market, offering new eco-friendly solutions to traditional plastics.
3. Sustainability - Growing focus on sustainable practices drives industries to adopt recycled materials and green partnerships for a healthier planet.
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