From massage-giving bus shelter ads to melting billboards made of ice, these creative outdoor ads serve as a countless source of information for brands looking to create a truly captivating outdoor advertising campaign.
With the help of Saatchi & Saatchi Los Angeles, the Toyota brand recently installed a towering rock-climbing wall in the center of Times Square. The clever campaign kicked off with Team Toyota rally car navigator Christina Fate scaling the wall in an impressive burst of speed and is sure to succeed in catching consumers' attention in a chaotic district.
In the summer of 2015, ad agency JCDecaux helped McDonald's Netherlands launch an interactive bus stop ad in Amsterdam that unlocked to release 100 free McFlurry's when the temperature reached exactly 38.6-degrees Celsius.
70 Creative Outdoor Ads
70
Candy-Dispensing Public Benches
The Kit Kat Bench Rewarded Those Who Rested for 60-seconds
69
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
68
River Cleaning Billboards
A Floating Water Purification Billboard is Making a Difference in Manila
67
People-Powered Billboard Ads
63 'Red Hat' Employees Built the Many Messages on This Billboard
66
Digital Bus Shelter Advertisements
This Augmented Reality Ad Immerses Commuters in a Video Game
65
Typographic Bus Stops
Art Group 'mmmm…' Have Designed a Meta Space to Wait for the Bus
64
Urban Garden Billboards
This Billboard by Wildstone in London Doubles as a Community Garden
63
Workout-Advertising Robots
Nike's Billboard is Supported by a Robot Constantly Doing Chin-Ups
62
Ultramodern Karaoke Bar Branding
This Karaoke Bar Branding Features Vibrant Geometrical Imagery
61
Bus Shelter Jazz Clubs
This Bus Stop in Pittsburgh Was Transformed into a Tiny Concert Hall
60
Beer-Dispensing Christmas Trees
Carlsberg's Unique Christmas Tree Has Free Beer on Tap
59
Homeless Billboard Beds
These Foam Adverts Double as Beds for Homeless Laborers in Pakistan
58
Omniscient Rapper Billboards
This Massive Toronto Album Teaser Calls Drake "The 6 God"
57
Tweet-Activated Snack Machines
Walkers' Snack Vending Machine Trades Tweets for Potato Chips
56
Woven Cultural Billboards
This Handmade Billboard Sign is a Celebration of Peru
55
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
54
Localized Fitness Campaigns
The Nike Toronto Billboards Specifically Target Female Runners
53
Rapper-Referencing Religion Billboards
The Drake-Themed Church Sign Reaches Out to Young Audiences
52
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
51
Twitter-Activated Vending Machines
Gary Lineker Gives Tweeters Free Walkers Crisps Bags
50
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
49
Social Warming Stations
Hive's Bus Shelter Ad Trades Tweets for Heat
48
Mind-Controlled Gaming Billboards
Mindpong Uses Interactive Billboard Advertising to Beat Cancer
47
Human Billboard Stunts
London's 'Survival Billboard' is a Promotional Stunt for Tomb Raider
46
Snack Bar Billboards
The 'Find Your Fave' Campain Encourages the Public to Have a Free Sample
45
Rock Wall Billboards
Toyota's Times Square Ad Doubles as a Towering Climbing Wall
44
Edible Cake Billboards
Mr Kipling Shows That 'Life is Better with Cake' by Sharing a Sweet Ad
43
Playoff Beard-Embracing Ads
This McDonald's Beard Ad Supports the the NHL 2015 Season
42
Ice Block Billboards
Birds Eye's Frozen Billboard Urges Freezer Use to Reduce Food Waste
41
Shredding Billboard Campaigns
Act Responsible Promotes Its 'Great Ads for Good Causes' Exhibit
40
Smartphone-Integrated Bus Shelters
These Transit Stops Help Commuters Stay Connected
39
Small Size Billboards
Smart Car's Rotating Billboard Ads Highlight Savings on Cost and Space
38
Handmade Conservation Ads
The 'Use Only What You Need' Water Campaign Uses Hand-Crafted Ads
37
Interactive Holiday Billboards
Burberry's 'Personalized For You Ad' Promotes Consumer Interaction
36
Provocative Hotel-Sharing Ads
These Airbnb Ads Suggest Good Uses For Tax Contributions
35
Speed-Testing Sneaker Billboards
Reebok's Running Challenge Gives Free Sneakers to Fast Runners
34
Honey Bee Advertising Structures
The Cheerios Living Billboard is Filled With 100,000 Bees
33
Building Block Billboards
This Playful Subway Advertising Stunt Turns Commuters into Builders
32
Londoner Narrative Billboards
This Billboard Campaign Tells the Sad Stories of Former Londoners
31
Happy Emoji Billboards
This Coca-Cola Marketing Stunt Shares Jovial Web Addresses
30
Interactive Pork Campaigns
Quebec Hog Farmers' New Campaign Promotes the Versatility of Pork
29
Bouldering Billboards
Powerade's Public Rock Climbing Billboard Encourage Fitness on the Streets
28
Moustache-Growing Campaigns
'Made in Movember' Encourages Support for Moustache Growers
27
Wrap-Around Alert Billboards
This Interactive Digital Billboard Warns What's Around the Corner
26
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
25
Female-Targeted Beer Ads
Uses a Facial Recognition Billboard to Market Beer for Women
24
Car-Smashing Billboards
Wheat Thins' Snack Food Marketing Stunt Makes You Look
23
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
22
Thievery-Based Flight Promotions
JetBlue is Offering Free Giveaways to People Who Steal Their Ads
21
Fresh Garden Billboards
FCB Mayo Peru's Anti-Pollution Ad Grows Lettuce
20
Connected Skin Cancer Billboards
The 'Shadow Wi-Fi' Installation Promotes Illness Prevention
19
Clean Slate Charity Campaigns
This Billboard Asked New Yorkers What Their Biggest Regret Was
18
Pet Adoption Beacon Ads
The Adoption Campaign Uses Location-Based Tech to Increase Awareness
17
Face-Mimicking Billboards
The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
16
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
15
Compelling Donation Posters
Public Transport Victora Urges Commuters to Donate to the Homeless
14
Whipped Cream Weather Billboards
This Weather Ad Shows Snowfall Using Whipped Cream-Topped Drinks
13
Vibrating Massage Billboards
Kit Kat's Responsive Bus Stop Ads Massage People When Leaned On
12
Audible Travel Billboards
Thalys' 'Sounds of the City' Encourages Travel by Engaging the Senses
11
Interactive Paper Ads
These Google Ads Allow People to Select Which Charity the Brand Will Fund
10
Vacuum-Suctioned Billboards
Saatchi Netherlands Created a Clever Samsung Vacuum Ad
9
Startling Gaming Billboards
J2O's Interactive Bus Stop Poster Plays 'What Time is It, Mr. Wolf?'
8
Extreme Lip Balm Tests
Vaseline Uk Recently Launched an Extreme Weather Experiment
7
Vertical Blind Billboards
McDonald's Bus Shelter Billboard Keeps People Cool with Shaded Blinds
6
Helpful Parking Billboards
Fiat's Interactive Billboard Delivers Parking Assistance
5
Magical Floating Billboards
This Billboard Advertising Stunt Cleverly Promotes a Magic Festival
4
Boozy Knit Billboards
This Miller Lite Billboard Mimics an Ugly Christmas Sweater
3
Clothing-Constructed Billboards
The Done in One LG Washing Machine Boasts a Creative Ad Campaign
2
Sunscreen Claw Games
This Stunt for 'Pretty Shady' Turns Bus Stop Shelters into Interactive Games
1
Nature-Mimicking Billboards
Brian Kane Made These Nature Billboards to Reduce Driver Distractions
Related Ideas
Cross-Country Camper Trucks
This Truck Enables Capaciously Comfortable Outdoor Adventures
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Multifunctional Micro-Camper Vans
The Toyoya Kayoibako Prioritizes Flexibility
Skincare Pop-Up Trucks
Neutrogena Canada will Host a Boost Bus in Toronto
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
AI-Fuelled QSR Animated Commercials
McDonald's Japan Rolls Out an AI Ad to Spotlight its Fries
Photosensitive Book Experiences
Fruittella's the Outside Book is a One-Of-A-Kind Campaign
Beautified Community Spaces
Sephora Canada's Beauty at The Bentway Revitalizes Outdoor Space
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Cactus-Inspired Urban Skyscrapers
This Danish Skyscraper Features a Spiky Facade Design
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Immersive Solar-Powered Installations
Marjan van Aubel & Lexus Unveil the 8 Minutes and 20 Seconds
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Summer-Ready Outdoor Furniture Series
The New IKEA Collection Presents Products for the Outfoors
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Street Art Metaverses
LG OLED & Shepard Fairey Teamed up for a Frieze Los Angeles Exhibition
Functional Illuminated Bricks
Omar Gandhi Architects Creates the OG Brick Light for Various Uses
Food-Inspired Interactive Booths
The Nourishing a Better Planet Sustainability Program Debuted
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Passion-Themed Anniversary Ads
Pepsi Celebrates Its 90th Birthday in Canada with a Quebec Event
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Cooling Bus Shelter Designs
EMT Madrid Spearheads the Quest for Comfortable Public Transportation
Serum-Dispensing Billboards
The Inkey List's Hydrating Billboard Shares Free Hyaluronic Acid Serum
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Hydration-Branded Ice Cream Trucks
Liquid I.VV.® Debuts Its Ice Cream Truck Tour
Scandinavian-Inspired Yurt Pop-Ups
ABSOLUT will Host NORDIC by BarChef in Toronto
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Orchard Drive-Thrus
Guaraná Antarctica Created a World-First Experience to Share Freshness
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
GenAI TV Ads
ITV's AI-Generated Ad Service Helps New-to-TV Brands Affordably Reach More Audiences
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Adventurous Outdoor Tool Concepts
Kazuya Washio Designs the Yamaha Outdoor Tools Concept
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Artfully DIY-Wrapped Minibuses
Volkswagen Presents the All-Electric ID.Buzz Microbus
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Tree-Integrated Mysterious Art
Banksy Unveils a Mysterious Tree Mural in London's Finsbury Park
Outdoor-Themed Summer Sweepstakes
CLIF BAR Encourages More People to Spend Time Outdoors
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Co-Branded Drink Activations
The Cawston Press Frozen Fruit Waters Mobile Celebrates Inside Out 2
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Hollywood Couple Travel Campaigns
Experience Abu Dhabi Debuts a Cinematic Campaign
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Movie-Inspired Truck Commercials
Ram Truck Partners with Universal Pictures, Warner Bros. Pictures
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Digital City-Inspired Art Works
New Digital Art is on Display in Grand Central Station
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Soccer-Inspired Mural Campaigns
Hisense Has Launched Its Beyond Glory Mural Campaign
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Filmmaker-Inspired Pop-Ups
Montblanc Debuts Los Angeles Pop-Up Inspired by Wes Anderson Aesthetics
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
Retailer Mental Health Initiatives
L.L. Bean's 'Be An Outsider' Challenge Encouraged Time Outdoors
Naturally Inspired Tourism Campaigns
The Slovenian Tourist Board Launches a New Campaign
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Whimsical Bright Creative Workspaces
Publicis Groupe's New Workspace is in New York's SoHo
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Summer Patio Pop-Ups
The Sol Patio+ Provides a Comfortable Place to Wait for a Table
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Freeze-Dried Meal Brand Refreshes
Mountain House Unveils a Rebrand Across All Marketing Channels
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
New York-Centric Campaigns
Bergdorf Goodman’s ‘Toast of the Town’ Campaign Celebrates New York
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad