Publicis Groupe's New Workspace is in New York's SoHo
Amy Duong — January 18, 2024 — Art & Design
References: redirect.viglink & design-milk
New York-based studio Architecture Plus Information (A+I) is the creative mind behind the new workspace made for Publicis Group in New York City's SoHo neighborhood. The French advertising company is one of the largest groups across the globe, making this a big project for the firm.
To start with the ideation, the studio focused on how the company approaches its work and tried to better understand the logistics of the creative process. As a result, the new workspace is versatile and made to encourage impromptu meetings and cater to a diverse environment. The workspace was not dependent on the number of employees but reflected a more flexible space that offered the flexibility of collaboration amongst peers.
Image Credit: Architecture Plus Information (A+I)
To start with the ideation, the studio focused on how the company approaches its work and tried to better understand the logistics of the creative process. As a result, the new workspace is versatile and made to encourage impromptu meetings and cater to a diverse environment. The workspace was not dependent on the number of employees but reflected a more flexible space that offered the flexibility of collaboration amongst peers.
Image Credit: Architecture Plus Information (A+I)
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