'Made in Movember' Encourages Support for Moustache Growers
Rahul Kalvapalle — November 12, 2014 — Marketing
References: bbdo & campaignbrief
Melbourne, Australia-based ad agency Urchin Associates has developed an innovative campaign, dubbed 'Made in Movember', to encourage Mo Bros and Mo Sistas, support moustache-growers and of course spread awareness about mens' health.
Movember actually started in Melbourne back in 2003 before exploding into a global movement operating in 21 countries around the world. The 'Made in Movember' campaign aims to remind every one that while Movember may indeed be a global movement, it is sustained by Movember activists in smaller communities, making it important to show these people support.
As part of the campaign, Melbourne-based Mo Bros and Mo Sistas will be given the chance to have their faces displayed on a big screen at the new Emporium building along with the 'Made in Movember Melbourne' wrap-around billboard. This is made possible thanks to Gillette, the major partner for Movember.
Movember actually started in Melbourne back in 2003 before exploding into a global movement operating in 21 countries around the world. The 'Made in Movember' campaign aims to remind every one that while Movember may indeed be a global movement, it is sustained by Movember activists in smaller communities, making it important to show these people support.
As part of the campaign, Melbourne-based Mo Bros and Mo Sistas will be given the chance to have their faces displayed on a big screen at the new Emporium building along with the 'Made in Movember Melbourne' wrap-around billboard. This is made possible thanks to Gillette, the major partner for Movember.
Trend Themes
1. Community-led Movember Campaigns - Opportunity for businesses to develop localized campaigns that support moustache-growers and raise awareness about men's health in smaller communities.
2. Global Expansion of Movember - Space for businesses to capitalize on the global growth of Movember by creating international campaigns that engage participants from various countries around the world.
3. Branded Partnerships with Movember - Possibility for businesses to collaborate with Movember and become major partners or sponsors, gaining significant brand exposure and aligning with a popular cause.
Industry Implications
1. Advertising and Marketing - Opportunity for advertising agencies and marketing firms to create innovative campaigns and strategies that support moustache-growers and promote men's health.
2. Health and Wellness - Potential for health and wellness companies to develop products or services specifically targeted towards men's health and use the Movember campaign to raise awareness and drive sales.
3. Corporate Social Responsibility - Space for businesses across various industries to engage in corporate social responsibility initiatives by supporting Movember, aligning with a cause and contributing to men's health research and support programs.
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