Public Transport Victora Urges Commuters to Donate to the Homeless
Laura McQuarrie — June 22, 2015 — Marketing
References: ptv.vic.gov.au & digitalbuzzblog
When it comes to making an effort to donate to the homeless, people tend to be generous about opening their hearts and their wallets—provided it is easy to do so. In an effort to make this act as easy as possible for people using Public Transport Victoria's services, homeless youth charity Ladder teamed up with the transportation service to devise a clever solution.
Since people are already accustomed to using their MYKI transportation cards in the city of Melbourne, interactive billboards were set up to encourage people to donate with just a simple tap. By presenting itself as a billboard that was convenient to interact with before going on your way, the advertisement makes it easy to tug at heartstrings on the go, leaving you feeling good as you walk away.
Although this idea is perfectly suited for public transportation stations, it could just as easily be adapted for other venues and causes.
Since people are already accustomed to using their MYKI transportation cards in the city of Melbourne, interactive billboards were set up to encourage people to donate with just a simple tap. By presenting itself as a billboard that was convenient to interact with before going on your way, the advertisement makes it easy to tug at heartstrings on the go, leaving you feeling good as you walk away.
Although this idea is perfectly suited for public transportation stations, it could just as easily be adapted for other venues and causes.
Trend Themes
1. Interactive Donation Billboards - Interactive billboards encourage people to donate with just a simple tap on their transportation cards.
2. Convenient Donation Methods - Making it easy for people to donate with just a tap of their transportation cards can increase the frequency of donations.
3. Adaptable Donation Solutions - The use of interactive billboards for donation can be extended to other venues and causes outside of public transportation.
Industry Implications
1. Public Transportation - The use of MYKI transportation cards for donating can be implemented in other public transportation systems, creating a new revenue stream for transportation services while simultaneously encouraging donations.
2. Charity - Charity organizations can look into collaborating with transportation services to make donating easier and more accessible, potentially increasing the frequency and amount of donations.
3. Marketing and Advertising - Interactive billboards can be used not just for advertising products and services but also for promoting social causes and encouraging donations.
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