This Stunt for 'Pretty Shady' Turns Bus Stop Shelters into Interactive Games
Laura McQuarrie — January 29, 2016 — Marketing
References: youtube & creativeguerrillamarketing
As part of a new campaign to prevent skin cancer, JCDecaux devised a fun way to turn bus stop shelters into interactive claw games.
In addition to providing shelter from the sun's powerful rays, these bus stop stations were rigged to house a panel filled with sunscreen tubes that could be accessed by winning an arcade-style game.
In addition to being a fun challenge during a period of inactivity while waiting for a bus to arrive, the bus stop ads were placed at a location near the beach, which makes it an easy way for people to grab a sun protection solution on the go. Whether or not members of the public were headed out on a bus or not, they were intrigued enough to stop and try their hand at this interactive game.
In addition to providing shelter from the sun's powerful rays, these bus stop stations were rigged to house a panel filled with sunscreen tubes that could be accessed by winning an arcade-style game.
In addition to being a fun challenge during a period of inactivity while waiting for a bus to arrive, the bus stop ads were placed at a location near the beach, which makes it an easy way for people to grab a sun protection solution on the go. Whether or not members of the public were headed out on a bus or not, they were intrigued enough to stop and try their hand at this interactive game.
Trend Themes
1. Interactive Outdoor Advertising - The concept of turning bus stop shelters into interactive claw games presents a new trend for outdoor advertising that engages customers and creates interactive experiences.
2. Gamification of Health Campaigns - Combining arcade-style games with a health campaign presents a growing trend in gamification of wellness and health awareness programs.
3. Promotion of Sun Protection - The stunt of providing sunscreen as prizes in interactive claw games presents an innovative way to promote sun protection to people who are often exposed to harmful solar radiation.
Industry Implications
1. Advertising - Interactive games and outdoor advertising can be combined to create a new industry in interactive advertising.
2. Health and Wellness - The use of games as a means of promoting health and wellness presents new innovation opportunities in the healthcare and wellness industry.
3. Personal Care - The use of claw games to dispense sunscreen presents an innovative approach to marketing and selling personal care products.
0.9
Score
Popularity
Activity
Freshness
