Fiat's Interactive Billboard Delivers Parking Assistance
Laura McQuarrie — June 8, 2015 — Autos
References: fiat & digitalbuzzblog
Unless you're a driver who is fortunate enough to have a parking assistance system built into the vehicle that you drive, trying to squeeze your car into urban parking spaces can sometimes be a challenge. In order to show how easy it can be with help from technology, Fiat created the Parking Billboard.
This smart billboard makes use of the ultrasonic sensors inside a Fiat car's bumpers to monitor a parking space and guide drivers into even the tightest of city spots. To relay this information to drivers, the interactive billboards brought people onscreen to accurately display the space available to drivers with their hands.
As well as being an advertisement that's useful, this is a playful way to boast the features of parking assistance technology to drivers who may be unfamiliar with what is available on the market.
This smart billboard makes use of the ultrasonic sensors inside a Fiat car's bumpers to monitor a parking space and guide drivers into even the tightest of city spots. To relay this information to drivers, the interactive billboards brought people onscreen to accurately display the space available to drivers with their hands.
As well as being an advertisement that's useful, this is a playful way to boast the features of parking assistance technology to drivers who may be unfamiliar with what is available on the market.
Trend Themes
1. Parking Assistance Technology - Disruptive innovation opportunity: Develop advanced parking assistance systems that utilize ultrasonic sensors and interactive billboards to guide drivers into tight parking spaces.
2. Interactive Billboards - Disruptive innovation opportunity: Create interactive billboards that can provide useful information to drivers and enhance advertising campaigns.
3. Playful Advertising - Disruptive innovation opportunity: Incorporate playfulness and creativity into advertising campaigns to engage and educate consumers about innovative technologies.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Collaborate with car manufacturers to develop and integrate parking assistance systems into vehicles.
2. Technology - Disruptive innovation opportunity: Create smart billboards with ultrasonic sensors and interactive displays to provide real-time information and enhance user experience.
3. Advertising - Disruptive innovation opportunity: Utilize playful and interactive advertising strategies to capture consumer attention and promote innovative products and services.
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