McDonald's Bus Shelter Billboard Keeps People Cool with Shaded Blinds
Laura McQuarrie — August 31, 2014 — Marketing
References: cossette & marketingmag
This unique bus shelter billboard from McDonald's makes use of motion sensors and some vertical blinds to truly help people cool off this summer.
When someone approaches the side of the bus shelter, or sits inside of it, the motion sensors activate and the shades instantly draw themselves closed. For those who are sitting on the inside of the bus shelter, this blocks out the sun, making it much more comfortable to sit in the shade. In addition to this, the shades are printed with an image of McDonald's Freestone Peach Real Fruit Smoothie, suggesting it as another effective way to beat the heat. The clever 'Peach Shades' bus stop ad was created for McDonald's by Cossette, based in Vancouver, Canada.
When someone approaches the side of the bus shelter, or sits inside of it, the motion sensors activate and the shades instantly draw themselves closed. For those who are sitting on the inside of the bus shelter, this blocks out the sun, making it much more comfortable to sit in the shade. In addition to this, the shades are printed with an image of McDonald's Freestone Peach Real Fruit Smoothie, suggesting it as another effective way to beat the heat. The clever 'Peach Shades' bus stop ad was created for McDonald's by Cossette, based in Vancouver, Canada.
Trend Themes
1. Motion Sensor Marketing - Opportunity for businesses to use motion sensors in advertising to create interactive and engaging experiences.
2. Smart Shade Technology - Emerging trend of using smart blinds or shades to enhance user comfort and create personalized environments.
3. Printed Promotional Blinds - Innovative way for brands to advertise using printed images on blinds and shades, maximizing visibility and impact.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity lies in integrating motion sensor technology into advertising campaigns for increased customer engagement and brand awareness.
2. Smart Home Technology - Potential for smart shade technology to be integrated into smart home systems, offering users greater control over their indoor environments.
3. Food and Beverage - Opportunity for food and beverage companies to explore the use of printed promotional blinds to generate brand awareness and drive sales.
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