Sephora Canada's Beauty at The Bentway Revitalizes Outdoor Space
Laura McQuarrie — June 6, 2024 — Marketing
References: thebentway & newswire
In celebration of its 20th anniversary, Sephora Canada revitalized an undeveloped portion of The Bentway—a public space under an elevated expressway in Toronto—to create Beauty at The Bentway. This space brings awareness to Sephora's Clean and Planet Aware commitments to ingredients, environmental packaging and consumer transparency.
"What we've heard from local residents time and time again is that they're looking for more open-air places to meet up with friends, to "work-from-outdoors", and to enjoy the rhythm of the city," says David Carey, Co-Executive Director of The Bentway, "We're so thrilled to partner with Sephora in continuing our work to unlock new public spaces for Toronto."
Complete with a communal table, bike parking and a large-scale installation, this community space opened June 6th and will continue to welcome the community to gather into 2025.
"What we've heard from local residents time and time again is that they're looking for more open-air places to meet up with friends, to "work-from-outdoors", and to enjoy the rhythm of the city," says David Carey, Co-Executive Director of The Bentway, "We're so thrilled to partner with Sephora in continuing our work to unlock new public spaces for Toronto."
Complete with a communal table, bike parking and a large-scale installation, this community space opened June 6th and will continue to welcome the community to gather into 2025.
Trend Themes
1. Open-air Community Hubs - The transformation of underused urban areas into vibrant community spaces is sparking a new trend in urban development.
2. Sustainable Brand Engagement - Brands like Sephora are integrating sustainability commitments into their public-facing projects to enhance consumer trust and brand loyalty.
3. Urban Wellness Initiatives - The creation of outdoor spaces dedicated to wellness activities is on the rise, promoting physical and mental health in metropolitan areas.
Industry Implications
1. Urban Development - City planners and real estate developers are increasingly focusing on converting neglected urban zones into attractive, multifunctional public spaces.
2. Beauty and Cosmetics - Cosmetic brands are leveraging public space projects to demonstrate their commitment to sustainability and community engagement.
3. Sustainable Packaging - The attention to environmentally conscious packaging solutions is becoming a critical differentiator in the competitive beauty industry.
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