These branded promotions range from anime gaming incentives to lyrical toast giveaways that let consumers sample a product before buying it. When looking at the food and beverage industry, breakfast promotions like the Popeye's biscuit giveaway urge patrons to reserve a table at the casual eatery and ultimately encourage them to spend more money on the most important meal of the day.
Like this Popeye's promotion, KFC's 'Don't Panic Man' campaign offers free meals to patrons when the restaurant's social media channels are down. Unlike some other branded promotions, this example illustrates KFC's understanding of millennials and their reliance on social media and technology.
Furthermore, promotions and giveaways like Air Miles' selfie booth and Innovative Vending Solutions' tweet-to-buy kiosks also appeal to younger and more tech-savvy generations of consumers.
18 Examples of Branded Promotions
18
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
17
Free Vending Machines
Innovative Vending Solutions Encourages People to Tweet for Snacks
16
Athlete-Only Auto Giveaways
The Adidas NFL Porsche Promo Offers Fast Rookies a Free Ride
15
Fashionable Tourism Promotions
ASOS Uses Fashion to Highlight Travel to Ireland
14
Lyrical Toast Giveaways
MOOV's 'Lyric Toast Van' Gives Away Free Product Trials and Toast
13
Anime Gaming Incentives
Game Rental Service GameFly Teams Up with Crunchyroll to Offer Anime
12
Mysterious Wine Giveaways
Twitter's Secret Somm CA Anonymously Gifts Wine to Diners
11
Barre Workout Promotions
Barre Code Offers Patrons Free Classes Before its Doors Open
10
Exclusive Gaming Incentives
O2's Customer Incentive Gives Access to Call of Duty: Black Ops 3 Beta
9
Water-Sampling Challenges
Nestle Encourages People to Try Sparkling Water for Seven Days
8
Charitable Pedicure Promotions
Oasis' Flip-Flop Promotion Pairs Shoe Purchases with Free Pedicures
7
Complimentary Breakfast Promotions
Chick-Fil-A is Offering Its Customers Free Breakfast Biscuits
6
Social Downtime Campaigns
KFC's In-Store Promotion Provides Free Meals when Social Media is Down
5
Rewarding Smile Booths
Air Miles Entices a Younger Demographic with a Points Card Promotion
4
Reward-Maximizing Hotel Promotions
This Loyalty Program Allows Guests to Earn Extra Points
3
Charitable Beer Fundraisers
This Craft Beer Event Raised Money for Not-for-Profit Autism Speaks
2
Musical Donut Promotions
The Dunkin' Donuts Spotify Deal Appeals to Young Consumers
1
Free Entertainment Vouchers
Main Event Entertainment Allows Its Guests to Eat & Play for Free
Related Ideas
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
AI-Generated Art Challenges
The KFC x Fiiiiiingers Rewarded Fans for Creating Images with AI
Time-Stamped Dietary Items
Cycle.me Unveils 7-Eleven Limited Edition Food Products
Family Board Game Promos
Hasbro and Birds Eye Teamed Up to Encourage Family Bonding
Branded AI-Generated Short Films
KFC Philippines Captures Attention with AI-Generated Films
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Refreshing Streetwear Collabs
Lipton Iced Tea x Cruel Pancake Dropped 90s-Inspired Summer Styles
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Convenient Store-Themed Pop-Ups
Lee Kum Kee Showcased its Ingredients with Retro Flare
Video Game-Themed Noodle Promotions
The Yoshinoya Operation Full Stomach Campaign Stars Kirby
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Free Ice Cream Promotions
Kroger is Celebrating the Start of Summer by Giving Away 45,000 Pints
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Action Film Retailer Snacks
These New Circle K Products Celebrate Godzilla x Kong: The New Empire
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Bouillon-Based Food Campaigns
Knorr Launches 'Fast Food Remix' Music Video Featuring Ludacris
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Kindness-Themed Donut Promotions
This Krispy Kreme World Kindness Day Promotion Offers Free Donuts
Fried Chicken Travel Promotions
bb.q Chicken and Korea Tourism Organization Teamed Up
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
K-Pop-Endorsed Noodle Campaigns
Indomie is Teaming Up with NewJeans to Unveil a New Marketing Deal
Video Game-Themed Candy Branding
The Hershey Company and Nintendo Announced a New Partnership
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Celebratory Musical Snack Campaigns
This Butterkist Wicked Promotion Celebrates the Upcoming Movie
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Youth-Focused Pizza Launches
Domino's Pizza Relaunches its Gen Z-Focused Emergency Pizza Promotion
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Kid-Friendly Movie Meals
Ono Hawaiian BBQ Launched a New Ono Keiki Meal for Moana 2
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
QSR Fashion Capsules
The KFC X BOXLUNCH Collection Captures the Essence of a Fried Chicken Legacy
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Scannable Tattoo Campaigns
Burger King Korea's Whopper Tattoo Promoted an Upgraded Whopper
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Interactive Tennis Activations
Fresh Del Monte Engaged Healthy Eating Fans at the 2024 Miami Open
Ready-to-Eat Retailer Snacks
These New 7-Eleven Menu Items are Arriving This Summer
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Football-Themed Pizza Promotions
Little Caesars & NFL Debut HOT-N-READY Giveaways & Getaways
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Restaurant Gift Bonus Promos
The BurgerFi Bonus Cards Promotion is Arriving for Celebration Season
Savory Bear-Shaped Potato Snacks
Pom-Bear Snacks Introduced New Flavors and Branding
Back-to-School Smoothie Promotions
This Smoothie King Promotion Offers Kids a Free Refreshment
Lunchtime QSR Meal Promotions
KFC Introduces a New Meal Deal for Lunchtime Patrons
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Sponsored Tailgating Events
The Popeyes x DoorDash Wing Truck Makes Game Day More Memorable
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Chicken Wing Retailer Promotions
These 7-Eleven National Chicken Wing Day Promotions are Tasty
Complimentary Donut QSR Promotions
Krispy Kreme and McDonald's Announced a New Promotion
Retail QSR Dining Partnerships
Walmart and Burger King Partnered for an Exclusive Benefit
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Complimentary Pizza Soda Promotions
Coca-Cola 'Love Pizza? Win a Pizza' Offers Domino's Vouchers
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Social Good Breakfast Promotions
Pancakes for a Purpose Benefits the Make-A-Wish Foundation
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Personality-Packed Snack Filters
Jack Link's Created Bold "Flavor Filters" for Gen Z Job Seekers
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Japanese Discount Store Endorsements
Don Quijote Partners with Bruno Mars for New Video Campaign
Cheeky Father's Day Promotions
Panera Celebrated Father's Day by Accepting Dad Jokes as Payment
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Newlywed Pancake Giveaways
First Watch Offers Wedding (Pan)cakes in a New and Fun Promotion
Doughnut Day Beverage Promotions
Dunkin' Celebrates National Doughnut Day with a New Promotion
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Anime QSR Collaborations
KFC Honors Attack on Titan in a New Crossover Partnership
Exclusive Complimentary Burger Promos
Wendy's Baconator Blitz is Running for One Weekend Only
Swimming Lesson Snack Promotions
This Bear Fruit Snacks Promotion Was Created with Water Babies
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Cooking Show Rewards Promotions
tcc Global Created a MasterChef-Themed Loyalty Rewards Promotions
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Festival Season Snack Campaigns
KP Snacks and Live Nation Partnered for a New Popchips Campaign
Comforting QSR Menu Promotions
Popeyes Sunday Scaries Menu Supports Students and Professionals
Poké Day-Celebrating Promotions
Island Fin Poké Co. is Celebrating International Poké Day
Cheeky Chicken Wings Promotions
Tgi Fridays® Offers a Unique Consolation Prize
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Video Game-Inspired QSR Promotions
Chipotle Customers Can Now Earn Tekken 8 Rewards with Purchase
Complimentary Election Day Donuts
This Krispy Kreme Election Day Promotion Offers Free Donuts
Chicken-Branded Travel Sweepstakes
Bb.q Chicken is Celebrating National Chicken Wing Day
Scholarly Restaurant Promotions
Frankie & Benny’s is Offering Free Pizzas on Exam Results Day
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Scratch-to-Win Pizza Promotions
Freshslice Pizza is Celebrating Its 25th Anniversary This Month
Streaming Music Pack Promotions
Rustlers Debuts a New Boost Your Burger Initiative with Spotify
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Celebratory Pizza Promotions
Little Caesars Summer of Hot-N-Ready Giveaways & Getaways is Tasty
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Butter Aviation Promotions
Utterly Butterly Reignites its On-Pack Promotion with AeroSuperBatics