The Dunkin' Donuts Spotify Deal Appeals to Young Consumers
Jana Pijak — August 17, 2015 — Marketing
References: adweek
The recent Dunkin' Donuts Spotify partnership blends tasty treats with some of the music industry's hottest beats. The partnership is part of the brand's latest initiative, called the 'DD Summer Soundtrack.' The project aims to enhance Dunkin' Donuts social media presence while promoting a concert series that the company is sponsoring. This initiative is geared towards Gen-Z and millennial consumers and has also been promoted on social media platforms like Instagram, YouTube and Snapchat.
In addition to the recent Dunkin' Donuts Spotify partnership, the snack brand has also teamed up with live-streaming social media site Periscope and aims to "cover all bases" when it comes to the promotion of its music event that will comprise of five immersive concerts.
In addition to the recent Dunkin' Donuts Spotify partnership, the snack brand has also teamed up with live-streaming social media site Periscope and aims to "cover all bases" when it comes to the promotion of its music event that will comprise of five immersive concerts.
Trend Themes
1. Branded Entertainment Partnerships - Opportunity for brands to collaborate with entertainment platforms to engage with younger audiences.
2. Social Media Promotion - Brands can leverage social media platforms to increase their online presence and reach their target consumers.
3. Immersive Concert Experiences - Creating unique and interactive concert experiences can attract millennial and Gen-Z consumers.
Industry Implications
1. Food and Beverage - Food and beverage companies can collaborate with entertainment platforms for promotional campaigns and events.
2. Technology - Tech companies can provide live-streaming solutions and other digital tools for immersive concert experiences.
3. Marketing and Advertising - Marketing and advertising agencies can help brands strategize and execute social media promotion campaigns.
0.4
Score
Popularity
Activity
Freshness
