The Adidas NFL Porsche Promo Offers Fast Rookies a Free Ride
Michael Hines — February 9, 2015 — Autos
Three lucky football players will receive the Adidas NFL Porsche at this year's combine. The only catch is that they have to be wearing the Uncaged Adizero 5-Star 40 cleats when they run their 40-yard dash. A chance to win a free car simply by running sounds awesome, but NFL players take their choice of gear quite seriously. Sponsors pay players top dollars to promote equipment, so it's likely that only athletes sponsored by Adidas will be eligible to win.
The Porsche 911 Carrera looks to be stock, save for the giant cheetah graphics on it; the interior is fortunately saved from the cheetah treatment. Offering young athletes a chance to win a fast car is a great way to get them to represent your brand. If tons of players end up vying for the Adidas NFL Porsche don't be shocked if more companies offer cars and other goodies to rookies at next year's NFL Combine.
The Porsche 911 Carrera looks to be stock, save for the giant cheetah graphics on it; the interior is fortunately saved from the cheetah treatment. Offering young athletes a chance to win a fast car is a great way to get them to represent your brand. If tons of players end up vying for the Adidas NFL Porsche don't be shocked if more companies offer cars and other goodies to rookies at next year's NFL Combine.
Trend Themes
1. Athlete Auto Giveaways - The rise of athlete-exclusive car promotions can represent a new marketing trend for sporting goods brands.
2. Sports Sponsorships - The Adidas NFL Porsche promo highlights the need for sponsors to offer incentives beyond material benefits to players.
3. Cleat-integrated Wearable Tech - The integration of technology and fashion in sporting equipment may pave the way for new trends, where wearables become an integral part of athletic gear.
Industry Implications
1. Sporting Goods - Sporting goods manufacturers can leverage the trend of athlete car giveaways to increase brand visibility and attract new clients.
2. Automobiles - Car manufacturers partnering with sports brands can gain brand recognition among younger car enthusiasts, especially those who are also into sports.
3. Wearable Technology - Integrating wearable technology into sporting equipment may create opportunities for technological innovation, particularly with customization and optimizing performance.
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