Game Rental Service GameFly Teams Up with Crunchyroll to Offer Anime
Laura McQuarrie — May 11, 2015 — Business
In order to increase the reach of its game rental service, for a limited time GameFly is teaming up with anime streaming service Crunchyroll to offer new trial subscribers '30 Days of Games and Anime.' Crunchyroll is also offering the same deal to its new members, plus access to a bonus game on GameFly.
With enrollment, anime fans can expect to have access to content on Crunchyroll like Sailor Moon Crystal, Fate/stay Night, Naruto, One Piece and My Love Story. After being overwhelmed this incentive that provides so much anime to watch and video games to play for an entire month, once the promotion has expired, new members might not be able to imagine their lives without Crunchyroll or GameFly.
With enrollment, anime fans can expect to have access to content on Crunchyroll like Sailor Moon Crystal, Fate/stay Night, Naruto, One Piece and My Love Story. After being overwhelmed this incentive that provides so much anime to watch and video games to play for an entire month, once the promotion has expired, new members might not be able to imagine their lives without Crunchyroll or GameFly.
Trend Themes
1. Game Rental - The partnership between GameFly and Crunchyroll shows a trend of combining different services to provide a more comprehensive entertainment experience.
2. Anime Streaming - The collaboration between GameFly and Crunchyroll highlights the increasing popularity and demand for anime content among consumers.
3. Subscription Incentives - The '30 Days of Games and Anime' offer indicates a trend of businesses utilizing special promotions to attract new subscribers and retain existing ones.
Industry Implications
1. Gaming - The partnership between GameFly and Crunchyroll presents opportunities for innovative gaming platforms that integrate anime content to enhance user experiences.
2. Streaming - The collaboration between GameFly and Crunchyroll showcases the potential for streaming services to form strategic partnerships and offer bundled incentives to attract more subscribers.
3. Entertainment - The '30 Days of Games and Anime' promotion suggests possibilities for businesses in the entertainment industry to collaborate and create compelling cross-platform experiences for consumers.
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