Air Miles Entices a Younger Demographic with a Points Card Promotion
Laura McQuarrie — July 2, 2015 — Tech
References: airmilessmilebooth & marketingmag
As part of a way to celebrate the 10 million active members who use already use its points card, Air Miles set up a huge promotion for its Mega Miles Contest.
This involved a Smile Booth, which would have cardholders stand in front of a booth installed at participating retailers, smile and flash their card for a chance to have thousands of reward miles added to their card—enough to be cashed in for flights or home appliances.
As much as Air Miles is a family-friendly program, these Smile Booths were set up in the hopes of appealing to a more youthful demographic as well. Since accumulating rewards points on a loyalty card can be a slow process, this makes use of the card instantly gratifying, especially to a Millennial audience.
This involved a Smile Booth, which would have cardholders stand in front of a booth installed at participating retailers, smile and flash their card for a chance to have thousands of reward miles added to their card—enough to be cashed in for flights or home appliances.
As much as Air Miles is a family-friendly program, these Smile Booths were set up in the hopes of appealing to a more youthful demographic as well. Since accumulating rewards points on a loyalty card can be a slow process, this makes use of the card instantly gratifying, especially to a Millennial audience.
Trend Themes
1. Instant Reward Booths - Creating instant gratification for loyalty cardholders through interactive reward booths.
2. Engaging Millennials with Reward Programs - Using interactive and youth-focused reward programs to appeal to younger audiences.
3. Gamifying Reward Systems - Bringing an element of fun and excitement to loyalty programs through gamification.
Industry Implications
1. Retail - Retailers can use interactive loyalty programs to increase engagement and reward customer loyalty.
2. Marketing and Advertising - Marketing agencies can utilize gamification and interactive elements to create innovative reward campaigns.
3. Entertainment - Interactive loyalty programs and booths can be implemented in entertainment venues to enhance consumer experience and drive engagement.
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