The Mr Kipling and Cadbury Cake Easter campaign is Familial
Michael Hemsworth — February 1, 2024 — Lifestyle
References: winadreamfamilyholiday & grocerytrader
The Mr Kipling and Cadbury Cake Easter campaign is being run by Premier Foods to provide consumers with a way to win some exclusive prizes come springtime.
The campaign includes an on-pack promotion that will offer shoppers the chance to win a dream family vacation for four or one of 100 other prizes. Shoppers only need to make a qualifying purchase before entering the information online from now through May 16, 2024 to be entered to win. The promotion will include a variety of the Mr Kipling and Cadbury products arriving for Easter to help make celebrations even sweeter.
Global Marketing Director for Sweet Treats at Premier Foods Naomi Shooman spoke on the Mr Kipling and Cadbury Cake Easter campaign saying, "At Easter, consumers are more likely to be spending time with friends and family, so we’re expecting more shoppers to turn to the category for sweet treats to share with loved ones. Our distinctive on-pack executions and in-store activity, makes the cake aisle an exciting destination to shop – especially when prizes are on offer."
The campaign includes an on-pack promotion that will offer shoppers the chance to win a dream family vacation for four or one of 100 other prizes. Shoppers only need to make a qualifying purchase before entering the information online from now through May 16, 2024 to be entered to win. The promotion will include a variety of the Mr Kipling and Cadbury products arriving for Easter to help make celebrations even sweeter.
Global Marketing Director for Sweet Treats at Premier Foods Naomi Shooman spoke on the Mr Kipling and Cadbury Cake Easter campaign saying, "At Easter, consumers are more likely to be spending time with friends and family, so we’re expecting more shoppers to turn to the category for sweet treats to share with loved ones. Our distinctive on-pack executions and in-store activity, makes the cake aisle an exciting destination to shop – especially when prizes are on offer."
Trend Themes
1. On-pack Promotions - The Mr Kipling and Cadbury Cake Easter campaign includes an on-pack promotion that offers shoppers the chance to win exclusive prizes, creating excitement and incentivizing purchases.
2. Family-centric Marketing - The Mr Kipling and Cadbury Cake Easter campaign targets consumers spending time with family during Easter, leveraging this opportunity to offer sweet treats to share and strengthen family bonds.
3. Gamification in Marketing - The Mr Kipling and Cadbury Cake Easter campaign incorporates gamification by requiring shoppers to make a qualifying purchase and enter information online for a chance to win prizes, engaging consumers and driving sales.
Industry Implications
1. Food and Beverage - The food and beverage industry can utilize on-pack promotions like the Mr Kipling and Cadbury Cake Easter campaign to attract and engage consumers, boosting sales and brand loyalty.
2. Marketing and Advertising - The marketing and advertising industry can explore family-centric marketing strategies inspired by the Mr Kipling and Cadbury Cake Easter campaign to tap into the emotional connection of consumers with their loved ones, creating impactful campaigns.
3. Retail and Consumer Goods - The retail and consumer goods industry can harness the power of gamification in marketing, as demonstrated by the Mr Kipling and Cadbury Cake Easter campaign, to drive customer engagement and increase sales.
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