Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,988 inspiring examples.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,988 cutting edge ideas.

Top 100 Marketing Trends of 2014

From Body Diversity Campaigns to Belly Ice Cream Ads

— January 11, 2015 — Marketing
The top 2014 marketing trends saw a rise in the use of tactics such as humor, shock and satire.

Pop culture has always been a really powerful marketing tool, especially since it taps into feelings of nostalgia. This year, brands have taken pop culture references to the next level by using them to add humor and/or shock value to their marketing campaigns. For example, graphic designer Saint Hoax recently put together an ad campaign against domestic abuse, featuring the familiar -- yet battered -- faces of the Disney Princesses. Seeing childhood favorites featured in such a violent context was an effective way to make an impression.

Meanwhile, a satirical approach is best exemplified in a campaign by the French Ministry of Health, featuring an ice cream cone made out of rolling belly fat. The tagline warns that "obesity starts at a young age."

To acquire more knowledge about marketing trends of 2014, take a look at Trend Hunter's Marketing Report.
5.1
Score
Popularity
Activity
Freshness
99
Femininely Bold Fashion
Femininely Bold Fashion
The H&M Spring 2014 Key Pieces Campaign Stars Edita Vilkeviciute
<
98
Chic Designer Olympian Gear
Chic Designer Olympian Gear
The French Olympic Team Will Wear Lacoste at Sochi 2014
<
97
Tropically Casual Lookbooks
Tropically Casual Lookbooks
The Mango Summer 2014 Catalog Stars Model Andreea Diaconu
<
96
Anti-App Store Projects
Anti-App Store Projects
The Not on the App Store Project Disproves That 'Theres an App for That'
<
95
Animal Selfie Campaigns
Animal Selfie Campaigns
Silvio Medeiros Puts Wildlife in Selfie Poses for National Geographic
<
94
Nautical Sinful Spirit Packaging
Nautical Sinful Spirit Packaging
This Creative Packaging for a New Kate Hudnott Spirit is Eclectic
<
93
Racily Romantic Catalogs
Racily Romantic Catalogs
The Nasty Gal Valentine's Day 2014 Lookbook Stars Moa and Camilla
<
92
Puppy-Injected Selfies
Puppy-Injected Selfies
This Dallas Pets Alive! Campaign Has Dogs Interrupt Selfies on Instagram
<
91
Better and Faster
Better and Faster
Preview Trend Hunter Jeremy Gutsche's Next Innovation Book
<
90
Outdoorsy Artistic Lookbooks
Outdoorsy Artistic Lookbooks
The Free People January 2014 Catalog Stars Sasha Pivovarova
<
89
Chic Minimalist Fashion Ads
Chic Minimalist Fashion Ads
The Hunkydory Spring-Summer 2014 Campaign Starsv Magdalena Frackowiak
<
88
Model Swimsuit Lines
Model Swimsuit Lines
The Ale by Alessandra Collection is Showcased by the Designer Herself
<
87
Gift-Wrapped Grains
Gift-Wrapped Grains
Pandoro Bread Packaging Comprises Folded Paper and Bow-Tied Twine
<
86
Colorful Cartoon-Like Carryalls
Colorful Cartoon-Like Carryalls
The JumpFromPaper 2014 Collection Look like 2D Drawings
<
85
Fairy Tale-Inspired Fashion Lines
Fairy Tale-Inspired Fashion Lines
The Red Valentino Fall 2014 Lookbook is Graphically Cartoonish
<
84
Vibrant Soccer Posters
Vibrant Soccer Posters
These 2014 World Cup Posters Depict the Star Players of Each World Cup Team
<
83
Exploding Botanical Fashion Ads
Exploding Botanical Fashion Ads
The Lane Crawford SS14 Campaign Stars Xiao Wen Ju
<
82
Smolderingly Vibrant Fashion Ads
Smolderingly Vibrant Fashion Ads
The Guess Spring 2014 Accessories Campaign Stars Megan & Heather
<
81
Summery Boho Lookbooks
Summery Boho Lookbooks
The Jen’s Pirate Booty SS14 Catalog Stars Model Hanna Bogdan
<
80
Bohemian Selfie Campaigns
Bohemian Selfie Campaigns
The FP Selfie Edition Features Real-Life Customers
<
79
Bathroom Breastfeeding Ads
Bathroom Breastfeeding Ads
A Mock Breastfeeding Ad Campaign Aims to Reduce Societal Stigma
<
78
Effortless Feminine Resort Lookbooks
Effortless Feminine Resort Lookbooks
The H&M Ladies Summer 2014 Catalog Stars Frida and Gracie
<
77
Whimsically Wiccan Fashion Ads
Whimsically Wiccan Fashion Ads
The ManiaMania A/W 2014 Campaign Stars Model Lindsey Wixson
<
76
Surreal Office-Inspired Fashion Ads
Surreal Office-Inspired Fashion Ads
The Lily China Spring 2014 Campaign Stars Barbara Palvin
<
75
Diversified Beauty Photography
Diversified Beauty Photography
Selfridges' Hello Beautiful Imagery Celebrates All Kinds of Beauty
<
74
Monkey-Faced Marketing
Monkey-Faced Marketing
BRRR Ice Cream Packaging Does Not Express Itself in the Usual Sweet Fashion
<
73
Down-to-Earth Activewear Lookbooks
Down-to-Earth Activewear Lookbooks
The Descente Women’s Training SS14 Catalog Stars Adrianne Ho
<
72
Versatile Health Food Packaging
Versatile Health Food Packaging
Containers for Plus Kitchen Foods Make Eating Healthy a Snap
<
71
Vibrantly Feminine Swimwear
Vibrantly Feminine Swimwear
The Twin Set SS 2014 Beachwear Campaign Stars Barbara Palvin
<
70
Ageless Underwear Ads
Ageless Underwear Ads
This Elderly American Apparel Model is Stunning at 62
<
69
Handwritten Sandwich Branding
Handwritten Sandwich Branding
Embutique Packaging Expresses an Approachable and Personal Image
<
68
Beach-Loving Mermaid Fashion
Beach-Loving Mermaid Fashion
The Wildfox White Label Spring 2014 Lookbook Stars Hanalei Reponty
<
67
Crumpled Paper Bag Packaging
Crumpled Paper Bag Packaging
The UR Wine Bottle Comes in a Wrinkled Brown Paper Bag
<
66
Bathroom-Set Fashion Ads
Bathroom-Set Fashion Ads
The Alexander Wang Spring 2014 Campaign Stars Anna Ewers
<
65
Grotesque Medical Dinners
Grotesque Medical Dinners
This Unsettling Feast Introduces the Surgeon Simulator Game for iPhone
<
64
Visual Pitch Promotional Cards
Visual Pitch Promotional Cards
Make Sure People Remember You with These Visual Business Cards
<
63
Cyclist-Photographing Sheep
Cyclist-Photographing Sheep
The Tour De France Yorkshire Will Be Shot by Sheep with Sony Cameras
<
62
Groovy Booze Branding
Groovy Booze Branding
Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia
<
61
Coordinated Salad Bowls
Coordinated Salad Bowls
Bright Bites' Salad Bowls Match the Vibrancy of the Ingredients Inside
<
60
Virtual Staring Contests
Virtual Staring Contests
KFC's Chicken Stare Off is an Intense Online Staring Competition
<
59
Rocker Lingerie Lookbooks
Rocker Lingerie Lookbooks
The Cheyenne For KISSKILL Collection is Dark and Seductive
<
58
Adventurously Boho Lookbooks
Adventurously Boho Lookbooks
The Urban Outfitters Spring 2014 Catalog is Youthfully Free-Spirited
<
57
Nutrition-Focused Branding
Nutrition-Focused Branding
RAW by Lauren Nicole Foot Uses Text to Highlight Health Benefits
<
56
High-Fashion Sneaker Collaborations
High-Fashion Sneaker Collaborations
The Raf Simons x Adidas Collection is a Modern Take on the 80s
<
55
Dynamic Hand Tattoo Ads
Dynamic Hand Tattoo Ads
Yeling's Ads for Safety Gloves Show the Kinds of Strength They Lend
<
54
Model Workout Ads
Model Workout Ads
The Nike Women Fall 2014 Collection Stars an Exercising Karlie Kloss
<
53
Geometric Lifestyle Packaging
Geometric Lifestyle Packaging
Nada's Healthy Packaging Design is Vivid and Crafty
<
52
Video Game Business Cards
Video Game Business Cards
This Business Card Acts as a Mobile Video Game
<
51
Mock Celebrity Selfies
Mock Celebrity Selfies
Dan Rubin's 'Phonies' Mock the Selfie Phenomenon with Celeb Faces
<
50
Ceramic Bottle Branding
Ceramic Bottle Branding
Zago TerraCotta Beer Packaging Was Designed to Communicate Craftsmanship
<
49
Inner Beauty Ads
Inner Beauty Ads
Stop the Beauty Madness Campaign Encourages People to Rethink Pretty
<
48
Spectacular Business Branding
Spectacular Business Branding
The Assaggi Restaurant's Image is Accessorized with Chic Shades
<
47
Vibrant Vintage Brewpub Branding
Vibrant Vintage Brewpub Branding
The Freehouse's Contemporary Brand Identity Gets It Just Right
<
46
Industrial Steampunk Bistros
Industrial Steampunk Bistros
This Bistro Design Inspiration is Edgy and Cozy at the Same Time
<
45
Brand Brainstorming Ads
Brand Brainstorming Ads
These Ads Show Iconic Logos Where 'It All Started with a Sharpie'
<
44
Perspective-Shifting Pooch Ads
Perspective-Shifting Pooch Ads
These Pedigree Dog Food Ads Show What Good a Dog Can Do
<
43
Seductive Tribal Fashion Ads
Seductive Tribal Fashion Ads
The Donna Karan SS14 Campaign Stars Brazilian Model Adriana Lima
<
42
Disappearing Floor Stunts
Disappearing Floor Stunts
This 'The North Face' Stunt Gave Shoppers Quite a Scare
<
41
Psychedelic Street Fashion Lookbooks
Psychedelic Street Fashion Lookbooks
Lazy Oaf's Spring '14 Women's Lookbook is Wild
<
40
Divine Drawer-Like Cartons
Divine Drawer-Like Cartons
Taj Mahal Tea Packaging Invites Access in a Sophisticated Way
<
39
Typographic Salad Packaging
Typographic Salad Packaging
Insal'arte's Produce Packaging Spells Out Leafy Letters
<
38
Animal Hybrid Ads
Animal Hybrid Ads
Smokaccino's Ads Combine Land and Sea Critters to Make Weird Animal Hybrids
<
37
Crumpled Clothing Cartons
Crumpled Clothing Cartons
EAS Socks Packaging Reference the Slumping Accessories Stored Inside
<
36
Boho Rocker Lookbooks
Boho Rocker Lookbooks
The Free People February 2014 Catalog Stars Dree Hemingway
<
35
Music-Loving Hippie Lookbooks
Music-Loving Hippie Lookbooks
The Free People Festival 2014 Catalog Prepares for Summer Events
<
34
Zero Gravity Bikini Editorials
Zero Gravity Bikini Editorials
Kate Upton Defies Physics for Sports Illustrated Swimsuit 2014
<
33
Sizzling Swimsuit Campaigns
Sizzling Swimsuit Campaigns
Ingrid Villas Boas Stars in the Latest Ads for Brazilian Brand Eve
<
32
Heat-Alert Coffee Cups
Heat-Alert Coffee Cups
The DD Smart Cup Changes its Appearance to Signify a High Temperature
<
31
Monstrous Candy Packaging
Monstrous Candy Packaging
This Candy Packaging Design is Filled with Tricks and Treats
<
30
Bluntly Branded Boxes
Bluntly Branded Boxes
Hnina Packaging Boldly States What the Consumer Wants to See
<
29
Alter Ego Business Cards
Alter Ego Business Cards
MOO Imagines Square Business Cards for Pop Icons with Double Lives
<
28
Terrifying Online Drowning Simulators
Terrifying Online Drowning Simulators
Sortie En Mer Promotes the Use of Lifejackets Through Fear
<
27
Beautiful Flask Branding
Beautiful Flask Branding
Yapira Honey Packaging Transcends Typical Disposable Condiment Containers
<
26
Unpackaged Food Supermarkets
Unpackaged Food Supermarkets
Original Unpacked is Lowering Food Waste by Unconventional Means
<
25
Raw Crafted Branding Identities
Raw Crafted Branding Identities
The Branding Ideas and Solutions for This Company are Spot-On
<
24
Ingenious Interactive Ads
Ingenious Interactive Ads
These Interactive Ads for French Railways Encourage People to Travel
<
23
Star-Studded Scotch Parties
Star-Studded Scotch Parties
Symphony in Blue Brand Activation Brings Together Theatre & Whisky
<
22
Doodled Snack Packaging
Doodled Snack Packaging
J Lally Brand's Bags Integrate Images of Their Contents with Illustrations
<
21
Powerful Animal Hybrid Ads
Powerful Animal Hybrid Ads
These Kingston USB 3.0 1TB Ads Boast Speed and Size
<
20
Clever Business Cards
Clever Business Cards
Reddit User austinmonster Shares a Calling Card for a Tall Person
<
19
Unexpected Blossoming Boxes
Unexpected Blossoming Boxes
Heal's Candle Packaging Unfolds Like the Petals of a Flower
<
18
Product-Outlining Packaging
Product-Outlining Packaging
Corella Meat Branding Indicates the Exact Cut of the Animal Inside
<
17
Implement-Patterned Packages
Implement-Patterned Packages
Cook Packaging Celebrates the Tools Necessary for Artistic Food Prep
<
16
Playfully Interactive Packaging
Playfully Interactive Packaging
Stafidenios Raisins Turns Packaging into a Toy
<
15
Femme Fatale Swimwear Ads
Femme Fatale Swimwear Ads
The Beach Bunny Spring 2014 Campaign Stars Model Irina Shayk
<
14
Multipurpose Underwear Boxes
Multipurpose Underwear Boxes
Levi's Basics Underwear Packaging Boasts Additional Uses
<
13
Decreasing Origami Cartons
Decreasing Origami Cartons
The U Shape Travel Set Conveniently Downsizes During Your Trip
<
12
Satirical Fantasy Infographics
Satirical Fantasy Infographics
These Game of Thrones Character GIFs Parody the Hit Show
<
11
Belly Ice Cream Ads
Belly Ice Cream Ads
The French Ministry of Health Campaign Addresses Child Obesity Concerns
<
10
Cultural Futurism Catalogs
Cultural Futurism Catalogs
Bei Kuo's Latest Lookbook Boasts Sleek and Holographic Fashions
<
9
Bohemian Chic Fashion Campaigns
Bohemian Chic Fashion Campaigns
The Chloe Spring/Summer 2014 Campaign is Both Sexy and Whimsical
<
8
Timeless Sheath Wedding Dresses
Timeless Sheath Wedding Dresses
The BHLDN Fall 2014 Bridal Collection is Flowy and Feminine
<
7
Earthy Product Packaging
Earthy Product Packaging
GreenLife's New All-Natural Branding Identity is Fresh and Harmonious
<
6
Re-Designed Pop Culture Brands
Re-Designed Pop Culture Brands
These Logos Get Re-Worked in Very Unique and Clever Ways
<
5
Body Diversity Campaigns
Body Diversity Campaigns
This Dear Kate Ad Celebrates All Different Types of Bodies
<
4
Interactive Print Ads
Interactive Print Ads
C&A's Interactive Print Advertising Includes a Working Facebook Like Button
<
3
Can Currency Campaigns
Can Currency Campaigns
McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers
<
2
Fake Cookie Flavors
Fake Cookie Flavors
These Mock Oreo Cookie Flavors Celebrate National Junk Food Day
<
1
Abused Princess Ads
Abused Princess Ads
These Battered Disney Ads by Saint Hoax Hope to Put an End to Domestic Abuse
<