Smokaccino's Ads Combine Land and Sea Critters to Make Weird Animal Hybrids
Laura McQuarrie — July 29, 2014 — Marketing
References: adeevee
Smokaccino is a restaurant in India that prides itself on serving "seafood with a twist," and these ads featuring weird animal hybrids show just what kind of a twist it means.
The ads feature some very strange animal combinations, including a combined chicken and shrimp, plus a fish and sheep. These mixed land and sea creatures are extremely strange in appearance, but the hybrids are not so jumbled together that it's impossible to tell them apart. It's one thing for a restaurant to claim that the seafood it serves is a little something different, but as these ads demonstrate, showing is always better than telling. These print ads will be displayed outside, showing off the unique new additions to the menu.
The ads feature some very strange animal combinations, including a combined chicken and shrimp, plus a fish and sheep. These mixed land and sea creatures are extremely strange in appearance, but the hybrids are not so jumbled together that it's impossible to tell them apart. It's one thing for a restaurant to claim that the seafood it serves is a little something different, but as these ads demonstrate, showing is always better than telling. These print ads will be displayed outside, showing off the unique new additions to the menu.
Trend Themes
1. Animal Hybrid Ads - Smokaccino's animal hybrid ads showcase the trend of combining different species in advertising campaigns.
2. Seafood with a Twist - The concept of serving seafood with a twist is a trend in the restaurant industry, as demonstrated by Smokaccino's unique menu offerings.
3. Visual Storytelling - The use of print ads to visually showcase the restaurant's unique menu items reflects the trend of visual storytelling in advertising.
Industry Implications
1. Restaurants - The restaurant industry can explore the opportunity of creating unique menu offerings by combining different animal species, as shown by Smokaccino's animal hybrid ads.
2. Seafood - The seafood industry can leverage the trend of serving seafood with a twist by introducing innovative and unexpected flavor combinations.
3. Advertising - Advertising agencies can embrace the trend of visual storytelling by creating visually captivating campaigns, such as Smokaccino's animal hybrid ads.
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