The Freehouse's Contemporary Brand Identity Gets It Just Right
Farida Helmy — February 26, 2014 — Marketing
References: bolstercreative & designworklife
Going for contemporary colors and clean lines, the just launched The Freehouse restaurant and brewpub has an appealing and contemporary brand identity.
Part of Minneapolis's Blue Plate Restaurant Company, The Freehouse is its latest venture and the brand wanted to go for something completely different. That's why the team brought on design and branding firm Bolster to help develop and create a contemporary brand identity and overall experience for the restaurant and brewpub.
Deciding to take an old-fashioned and nostalgically American approach to the branding, Bolster were able to get the balance just right between old handcrafted American aesthetic and a modern vibe.
The Freehouse is located in a pre-prohibition, turn-of-the-century warehouse, which gives the place an authentic early industrialization look. The artistry touch of the architecture mixed with the modern and utilitarian design help give the place the perfect contemporary brand identity.
Part of Minneapolis's Blue Plate Restaurant Company, The Freehouse is its latest venture and the brand wanted to go for something completely different. That's why the team brought on design and branding firm Bolster to help develop and create a contemporary brand identity and overall experience for the restaurant and brewpub.
Deciding to take an old-fashioned and nostalgically American approach to the branding, Bolster were able to get the balance just right between old handcrafted American aesthetic and a modern vibe.
The Freehouse is located in a pre-prohibition, turn-of-the-century warehouse, which gives the place an authentic early industrialization look. The artistry touch of the architecture mixed with the modern and utilitarian design help give the place the perfect contemporary brand identity.
Trend Themes
1. Contemporary Brand Identity - Businesses across industries may consider updating their brand identity to better appeal to modern consumers while still incorporating elements of nostalgia.
2. Old-fashioned American Aesthetic - Brands can consider incorporating elements of an old-fashioned American aesthetic with a modern twist to attract customers who value tradition and novelty.
3. Industrial-style Architecture - Companies in the hospitality industry can opt for converting pre-prohibition, turn-of-the-century warehouses or industrial spaces to create an authentic and unique aesthetic for their customers.
Industry Implications
1. Hospitality - The hospitality industry can adopt new branding strategies and design choices to create memorable customer experiences that balance authenticity with modernity.
2. Food and Beverage - Food and beverage companies can take inspiration from The Freehouse's nostalgic and industrial branding approach to create unique and appealing customer experiences that stand out in the market.
3. Design and Branding - Branding and design companies can find new opportunities to help businesses develop memorable and effective brand identities that reflect their unique offerings and values.
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