The French Ministry of Health Campaign Addresses Child Obesity Concerns
Meghan Young — March 23, 2014 — Marketing
References: sante.gouv.fr & adeevee
The French Ministry of Health ad campaign addresses a big issue that many children in the Western world are suffering from: obesity. With easy access to junk foods as well as decreased physical activity, it is no wonder that parents are having a hard time keeping their offspring happy and healthy. Or, more realistically, happily healthy considering that what kid wouldn't be happy playing video games and eating candy?
Art directed and copy written by David Lesage, the French Ministry of Health ad campaign reads, "L'obesite commence des le plus jeune age," which means "obesity starts at a young age." This is illustrated by an image of an ice cream cone. But instead of ice cream, it is topped with a big belly.
Art directed and copy written by David Lesage, the French Ministry of Health ad campaign reads, "L'obesite commence des le plus jeune age," which means "obesity starts at a young age." This is illustrated by an image of an ice cream cone. But instead of ice cream, it is topped with a big belly.
Trend Themes
1. Child Obesity Campaigns - Creating more advertising campaigns like the French Ministry of Health ad campaign addressing child obesity concerns.
2. Healthy Living Apps for Kids - Developing apps for kids that promote healthy living, such as encouraging physical activity and healthy eating habits.
3. Innovative School Programs - Introducing innovative school programs aimed at promoting healthy living for kids, such as educating them about nutrition and providing healthy meal options.
Industry Implications
1. Healthcare - Partnering with governments and organizations to develop campaigns and programs aimed at reducing child obesity and promoting healthy living.
2. Food & Beverage - Investing in healthier food and beverage options for children, such as low-sugar snacks and beverages, to combat child obesity.
3. Education - Developing innovative school programs aimed at promoting healthy living for kids, such as educating them about nutrition and providing healthy meal options.
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