C&A's Interactive Print Advertising Includes a Working Facebook Like Button
Laura McQuarrie — September 3, 2014 — Marketing
References: cargocollective & adeevee
In partnership with Microsoft and Tim, one of Brazil's biggest fashion retailers, C&A, created an interactive print advertising campaign to really wow people who were flipping through the pages of a magazine.
Customers who registered to receive the special 'Like Ads' on Facebook were given a magazine with a unique Tim chip that stored their personal information. The 'Like Ad' prints integrated the thumbs up button from Facebook, so that when a person indicated that they approved of a certain fashion look by giving it a thumbs up, this was also indicated online, without the need to connect or activate any additional devices. In addition to this, the most popular "liked" looks from the print ads were also shown on a display in the Morumbi Shopping store.
Customers who registered to receive the special 'Like Ads' on Facebook were given a magazine with a unique Tim chip that stored their personal information. The 'Like Ad' prints integrated the thumbs up button from Facebook, so that when a person indicated that they approved of a certain fashion look by giving it a thumbs up, this was also indicated online, without the need to connect or activate any additional devices. In addition to this, the most popular "liked" looks from the print ads were also shown on a display in the Morumbi Shopping store.
Trend Themes
1. Interactive Print Advertising - Innovative use of interactive print ads with integrated social media features, creating a seamless connection between offline and online experiences.
2. Personalized Marketing - Utilizing personalized information stored on a chip to deliver targeted advertising content to customers, enhancing engagement and relevance.
3. Omnichannel Integration - Integrating print ads with online platforms to create a cohesive brand experience across different channels.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage interactive print ads to drive customer engagement, increase brand visibility, and boost sales.
2. Print Media - Print media companies can explore new revenue streams by offering interactive print ads that provide enhanced experiences to both readers and advertisers.
3. Technology - Technology companies can develop solutions that enable seamless integration between traditional print advertising and digital platforms, revolutionizing marketing strategies.
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