The Nike Women Fall 2014 Collection Stars an Exercising Karlie Kloss
Meghan Young — July 10, 2014 — Marketing
References: nike & fashiongonerogue
The Nike Women Fall 2014 ad campaign is much more candid than one would expect. It follows top model Karlie Kloss as she goes through what people can only assume is a typical workout for her. Exercising with a kettle bell, on a yoga mat and going through some lengthening stretches, the brunette beauty looks fit in a range of Nike products.
Showcasing the brand's latest bra innovation, which essentially rids women of the dreaded uni-boob, as well as some chic shorts and spandex socks, the Nike Women Fall 2014 ad campaign will inspire people to get out and not only purchase some new fitness gear, but put them to good use. Sometimes it takes looking like a pro to workout like a pro, as Kloss demonstrates.
Showcasing the brand's latest bra innovation, which essentially rids women of the dreaded uni-boob, as well as some chic shorts and spandex socks, the Nike Women Fall 2014 ad campaign will inspire people to get out and not only purchase some new fitness gear, but put them to good use. Sometimes it takes looking like a pro to workout like a pro, as Kloss demonstrates.
Trend Themes
1. Athletic Model Endorsements - Brands can tap into the influence of athletic models like Karlie Kloss to authentically advertise their fitness products and inspire consumers to take up fitness.
2. Celebrity Workout Routines - Publicizing celebrities' workout routines through ad campaigns can lead to increased consumer interest in achieving similar results, presenting opportunities for fitness product innovation.
3. Functional Fitness Wear - Fitness brands can pursue innovation in functional fitness wear by promoting products that enhance specific exercises, like Nike's uni-boob-reducing sports bra featured in the campaign.
Industry Implications
1. Athletic Apparel - Athletic apparel companies can design and market fashionable and functional fitness wear inspired by endorsements from athletic models like Karlie Kloss.
2. Fitness Equipment - Fitness equipment companies can develop workouts that mirror those of celebrities like Kloss and align their product offerings with these routines.
3. Athlete Endorsements - Companies can tap into the influence of celebrity athletes and incorporate their workout routines into their product campaigns, driving sales and inspiring innovative product development.
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