Selfridges' Hello Beautiful Imagery Celebrates All Kinds of Beauty
Laura McQuarrie — May 10, 2014 — Marketing
References: selfridges & manchestereveningnews
'Hello Beautiful,' is a photo series that's part of The six week Beauty Project that was launched by Selfridges at the start of May. With videos, workshops and interactive experiences, Selfridges is aiming to look at how beauty is defined and regarded today. This broad topic is being broken down into much more manageable sections, including beauty with regards to men, age, adornment, androgyny, natural beauty and global beauty.
To sum up each of these topics, a diverse range of real people were chosen as the faces for this campaign. Images of these real-life models were captured by Norbert Shoerner, a German photographer and filmmaker, and these images will be used as part of promotions for The Beauty Project campaign, which will run until June 12th.
To sum up each of these topics, a diverse range of real people were chosen as the faces for this campaign. Images of these real-life models were captured by Norbert Shoerner, a German photographer and filmmaker, and these images will be used as part of promotions for The Beauty Project campaign, which will run until June 12th.
Trend Themes
1. Inclusive Beauty - Creative opportunities for promoting diversity and inclusivity in beauty campaigns.
2. Beauty Identity - Exploring the concept of beauty in relation to gender, age, and cultural backgrounds.
3. Authentic Marketing - Utilizing real-life models to convey a genuine and relatable brand image.
Industry Implications
1. Cosmetics - Opportunities for developing inclusive product lines and marketing strategies.
2. Fashion and Retail - Creating inclusive advertising campaigns and promoting diverse beauty standards.
3. Photography and Film - Collaborating with photographers and filmmakers to capture authentic images that celebrate diversity.
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