These Ads Show Iconic Logos Where 'It All Started with a Sharpie'
Laura McQuarrie — July 22, 2014 — Marketing
References: behance.net & adsoftheworld
The 'It All Started with a Sharpie' ads provide a peek at how some of the world's most iconic logos came into existence. The print ads are set up on crumpled paper, showing scribbled notes paired with versions of logos that belong to Apple, Playboy and The Rolling Stones not quite as we know them today. The preliminary versions of the logos are rough and include notes to tweak their looks to make them perfect.
Although a lot of design work is done on the computer, this is a clever way for Sharpie to insert itself to prove that it is a vital part of any creative process—there's no feeling quite like brainstorming something with a pen on paper.
Although a lot of design work is done on the computer, this is a clever way for Sharpie to insert itself to prove that it is a vital part of any creative process—there's no feeling quite like brainstorming something with a pen on paper.
Trend Themes
1. Hand-drawn Logo Designs - Businesses can tap into the growing trend of hand-drawn logo designs, adding authenticity and a personal touch to their brand identity.
2. Brand Authenticity - Consumers increasingly value authenticity in brands, creating an opportunity for companies to showcase their creative process and connect with their audience on a deeper level.
3. Nostalgic Marketing - Using nostalgia to evoke emotions and connect with consumers through familiarity and shared experiences, presents an opportunity for businesses to engage their customers on a deeper and personal level.
Industry Implications
1. Marketing - Marketing agencies can take advantage of hand-drawn logo designs to create authentic and resonating brand identities for their clients.
2. Advertising - The opportunity for advertisers to tap into nostalgia and evoke positive emotions while connecting with their target audience on a personal level is significant.
3. Design - Designers can embrace the trend of hand-drawn logos and showcase their creativity while adding a personal and authentic touch to brands.
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