Hnina Packaging Boldly States What the Consumer Wants to See
Amelia Roblin — January 5, 2014 — Lifestyle
References: isabelarodrigues.org & thedieline
Talk about guilt-free merchandizing: Hnina packaging plainly describes its contents in a way that makes dessert desirable for an unexpected reason. The cartons read "Healthy Dark Chocolate" in bold type to quell any suspicions about negative implications of eating the treats.
Isabela Rodrigues of Sweety Branding Studio was working to frame organic chocolates in a wholesome light. The cases were left largely as untreated brown card to communicate the natural quality of the ingredients. Brightly colored contouring boxes make the products pop. And finally, Hnina packaging's prominent presentation of the health claim in fluorescent script makes it difficult for any sugar addict to argue. It's enough to convince you tot swap your veggies for something sweeter.
Isabela Rodrigues of Sweety Branding Studio was working to frame organic chocolates in a wholesome light. The cases were left largely as untreated brown card to communicate the natural quality of the ingredients. Brightly colored contouring boxes make the products pop. And finally, Hnina packaging's prominent presentation of the health claim in fluorescent script makes it difficult for any sugar addict to argue. It's enough to convince you tot swap your veggies for something sweeter.
Trend Themes
1. Healthy Packaging - The use of bold type and natural materials in packaging design promotes transparency and highlights the health benefits of the product.
2. Prominent Health Claims - Featuring health claims in fluorescent script on packaging captures the attention of consumers and emphasizes the positive aspects of the product.
3. Colorful Contouring - Using brightly colored contouring boxes enhances product visibility and creates a visually appealing packaging design.
Industry Implications
1. Food and Beverage Packaging - The trend of using bold type and natural materials in packaging design can be applied to various food and beverage products to highlight their health benefits and appeal to health-conscious consumers.
2. Confectionery - Prominently featuring health claims in packaging design can be a disruptive innovation opportunity for confectionery brands to cater to the growing demand for healthier indulgence options.
3. Graphic Design and Branding - The use of brightly colored contouring boxes in packaging design presents an opportunity for graphic design and branding companies to create visually striking and eye-catching packaging solutions for various industries.
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