These Pedigree Dog Food Ads Show What Good a Dog Can Do
Laura McQuarrie — July 5, 2014 — Marketing
There's a lot dogs and owners can learn from one another and these clever Pedigree dog food ads show how getting a dog can make you a much better person.
The ads are split down the middle, showing an unfavorable situation on one side, such as a man lurking in the park, a man looking like he wants to jump off the side of a building and a man angrily tossing a bottle into the ocean. On the right sides of the ads, the scenes are totally transformed with the addition of a friendly pooch. The witty ads by the Almapbbdo agency in Brazil are a fantastic way to show what improvements a dog can bring to your life.
The ads are split down the middle, showing an unfavorable situation on one side, such as a man lurking in the park, a man looking like he wants to jump off the side of a building and a man angrily tossing a bottle into the ocean. On the right sides of the ads, the scenes are totally transformed with the addition of a friendly pooch. The witty ads by the Almapbbdo agency in Brazil are a fantastic way to show what improvements a dog can bring to your life.
Trend Themes
1. Perspective-shifting Ads - Disruptive innovation opportunity: Create ads that challenge viewers' perspectives and show the transformative power of a product or service.
2. Mental Health Awareness - Disruptive innovation opportunity: Develop campaigns that highlight the impact of companionship on mental health and well-being.
3. Emotional Branding - Disruptive innovation opportunity: Employ emotive storytelling techniques in advertising to create deep connections with target audiences.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Explore unconventional advertisement formats that elicit emotional responses and challenge societal norms.
2. Pet Care - Disruptive innovation opportunity: Leverage the emotional bond between humans and animals to develop unique pet care products and services.
3. Mental Health Services - Disruptive innovation opportunity: Incorporate animal-assisted therapy approaches into mental health treatment programs to enhance therapeutic outcomes.
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