Nada's Healthy Packaging Design is Vivid and Crafty
Farida Helmy — May 25, 2014 — Marketing
References: evewarren & thedsgnblog
The most important thing to look out for when creating a healthy packaging design is for it to feel genuine and authentic to consumers. Many try too hard or not hard enough to portray their philosophy of a healthy and balanced lifestyle through branding techniques, and unfortunately not many get it right. Contrary to that, is the beautifully crafted success story of Nada.
Designed by Eve Warren and Thomas Squire, Nada's healthy packaging design is sweet, simple and warm. It instantly makes you open up to it because of the clever use of color and charming design. Going for a minimalist, bright and geometric pattern, the visual identity and packaging perfectly portrays the brands core values of health and happiness.
"The Nada brand is an adaptive and flexible identity which is built upon a bespoke typeface which instills and encompasses our brand aesthetic and brand manifesto," says the brand about their values and design aesthetic.
Designed by Eve Warren and Thomas Squire, Nada's healthy packaging design is sweet, simple and warm. It instantly makes you open up to it because of the clever use of color and charming design. Going for a minimalist, bright and geometric pattern, the visual identity and packaging perfectly portrays the brands core values of health and happiness.
"The Nada brand is an adaptive and flexible identity which is built upon a bespoke typeface which instills and encompasses our brand aesthetic and brand manifesto," says the brand about their values and design aesthetic.
Trend Themes
1. Minimalist Packaging Design - Disruptive innovation opportunity: Develop minimalist packaging designs that effectively convey a brand's values and aesthetics.
2. Geometric Patterns in Packaging - Disruptive innovation opportunity: Incorporate geometric patterns into packaging designs to create visually appealing and engaging brand identities.
3. Authentic and Genuine Branding - Disruptive innovation opportunity: Focus on creating packaging designs that feel authentic and genuine to consumers, effectively portraying a brand's philosophy and values.
Industry Implications
1. Food and Beverage Packaging - Disruptive innovation opportunity: Explore new design approaches in the food and beverage packaging industry to attract health-conscious consumers.
2. Health and Wellness Products - Disruptive innovation opportunity: Develop creative packaging designs for health and wellness products that reflect the product's benefits and appeal to consumers.
3. Graphic Design and Branding - Disruptive innovation opportunity: Utilize graphic design and branding techniques to create packaging that effectively communicates a brand's core values and attracts consumers.
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