The DD Smart Cup Changes its Appearance to Signify a High Temperature
Amelia Roblin — February 12, 2014 — Marketing
References: tiagopinto.net & packagingoftheworld
Given that java tastes a great deal better when it's been brewed piping hot, the DD Smart Cup can help you decide when it's a safe time to finally take a sip. Most people have experienced a pretty painful burn from their fresh takeout coffees at some point because you don't receive a thermometer with your café order.
Tiago Pinto's packaging solution is a personal concept for Dunkin' Donuts paper coffee cups in which he suggests producing them with two layers of paint. Temperature-sensitive ink would turn the container bright orange when the beverage inside is over 70 degrees Fahrenheit. With this, a speech bubble would appear that reads "Take it easy! I am hot!" Once the liquid goes down into the 60-degree range, the thermochromic effect would dissolve, leaving the DD Smart Cup its familiar white.
Tiago Pinto's packaging solution is a personal concept for Dunkin' Donuts paper coffee cups in which he suggests producing them with two layers of paint. Temperature-sensitive ink would turn the container bright orange when the beverage inside is over 70 degrees Fahrenheit. With this, a speech bubble would appear that reads "Take it easy! I am hot!" Once the liquid goes down into the 60-degree range, the thermochromic effect would dissolve, leaving the DD Smart Cup its familiar white.
Trend Themes
1. Temperature-sensitive Packaging - Exploring temperature-sensitive ink in packaging can create new opportunities for product safety and user experience.
2. Smart Consumer Products - Developing smart cups and containers that provide real-time information to consumers can revolutionize their daily experiences.
3. Personalized Branding - Using customizable packaging solutions like Tiago Pinto's concept can help businesses create a unique and memorable brand identity.
Industry Implications
1. Food and Beverage Packaging - Integrating temperature-sensitive ink in food and beverage packaging can enhance product safety and consumer satisfaction.
2. Smart Home Appliances - Applying temperature-sensitive technology to home appliances, such as smart coffee makers, can streamline morning routines and ensure optimal beverage temperatures.
3. Brand Design and Strategy - Offering personalized branding solutions through innovative packaging can attract and engage customers on a deeper level.
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