Insal'arte's Produce Packaging Spells Out Leafy Letters
Laura McQuarrie — October 4, 2014 — Marketing
References: ortoromi.it & thedieline
Insal'arte's produce packaging is fresh and artful, using each type of leafy green inside to spell out its type on the top of the package. For example, Spinach is marked with an "S," while Andace is branded with an "A."
Rather than pairing the product with "Usual phrases that are used to describe the product inside," Mirco Luzzi describes that the aim of its design was to keep the packaging fresh and fun, which also makes it easy to grab and go thanks to the bold alphabet letters on each of the packages. On top of this, the wrappers have a gradient effect that reveals the fresh leafy greens inside. Although the shapes of the letters are pretty basic, the different salad types and shapely leaves let the personality of each green speak for itself.
Rather than pairing the product with "Usual phrases that are used to describe the product inside," Mirco Luzzi describes that the aim of its design was to keep the packaging fresh and fun, which also makes it easy to grab and go thanks to the bold alphabet letters on each of the packages. On top of this, the wrappers have a gradient effect that reveals the fresh leafy greens inside. Although the shapes of the letters are pretty basic, the different salad types and shapely leaves let the personality of each green speak for itself.
Trend Themes
1. Typography Packaging - Using typography to represent the product inside the package presents opportunities for creative and eye-catching designs.
2. Artful Packaging - Artistic and visually appealing packaging designs that showcase the product in a unique way can create a memorable brand experience.
3. Interactive Packaging - Incorporating interactive elements, such as revealing the contents through a gradient effect, enhances consumer engagement and adds an element of surprise.
Industry Implications
1. Food and Beverage Packaging - Creative packaging designs like typographic salad packaging can disrupt the traditional food and beverage packaging industry, capturing consumer attention and differentiating brands.
2. Health Food Industry - Artful and visually appealing packaging that highlights the freshness and uniqueness of health food products can resonate with health-conscious consumers and carve a niche in the competitive health food market.
3. Graphic Design and Branding - The use of typography and artistic elements in packaging design presents opportunities for graphic designers and branding agencies to create innovative and visually captivating brand identities.
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