KFC's Chicken Stare Off is an Intense Online Staring Competition
Laura McQuarrie — February 12, 2014 — Tech
References: kfcchickenstareoff
The Chicken Stare Off by KFC is a fun online interactive experience that rewards people who can't take their eyes off of KFC menu items with the chance to win a free meal.
If you think you've got unblinking peepers, put them to the test at the KFC Chicken Stare Off site. It requires webcam access and after a quick test, you'll see that it doesn't miss a blink. After this stage, the real stare down begins, with a KFC product on-screen, racing down a highway. If you do blink, the race will come to a screeching halt. However, if you're really hungry for some KFC, there's the chance to win five different snack options — just be prepared for your mouth to water as much as your eyes.
If you think you've got unblinking peepers, put them to the test at the KFC Chicken Stare Off site. It requires webcam access and after a quick test, you'll see that it doesn't miss a blink. After this stage, the real stare down begins, with a KFC product on-screen, racing down a highway. If you do blink, the race will come to a screeching halt. However, if you're really hungry for some KFC, there's the chance to win five different snack options — just be prepared for your mouth to water as much as your eyes.
Trend Themes
1. Interactive Online Experiences - The trend of creating interactive online experiences, such as KFC's Chicken Stare Off, provides businesses with the opportunity to engage and reward customers in a unique way.
2. Gamification - The trend of gamification in marketing, exemplified by KFC's Chicken Stare Off, allows businesses to create fun and interactive experiences that drive user engagement and brand loyalty.
3. Webcam-based Challenges - The trend of webcam-based challenges, like the Chicken Stare Off, offers businesses the chance to leverage technology to create interactive experiences that capture users' attention and create a memorable brand experience.
Industry Implications
1. Fast Food - The fast food industry can explore the disruptive innovation opportunity of incorporating interactive online experiences, like KFC's Chicken Stare Off, to engage and attract customers in new ways.
2. Marketing and Advertising - The marketing and advertising industry can leverage the trend of gamification, seen in KFC's Chicken Stare Off, to create unique and engaging campaigns that capture consumers' attention and drive brand awareness.
3. Technology - The technology industry can tap into the trend of webcam-based challenges, like the Chicken Stare Off, by developing innovative tools and platforms that enable businesses to create interactive and immersive experiences for users.
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