These Kingston USB 3.0 1TB Ads Boast Speed and Size
Laura McQuarrie — May 22, 2014 — Marketing
References: kingston & adsoftheworld
These print ads for the Kingston USB 3.0 1TB represent the dichotomy of the device: it's incredibly compact, but it's capable of holding a mighty terabyte worth of data.
The advertisements also play off the name of the USB, the HyperX Predator, which couldn't be more fitting for the animal-inspired theme.
The Kingston ads show off that the USB is "Expectably big but surprisedly speedy," with fantastical animal hybrids that combine the speed of a cheetah with the power of a humongous whale, or a the grace of a trotting zebra with a powerful, heavy-bodied hippo. Since animals usually have to give up speed as they go up in size, this makes the Whale-Leopard and the Hippo-Zebra hybrids some truly fearsome creatures indeed, as well as brilliant symbols for not having to compromise.
The advertisements also play off the name of the USB, the HyperX Predator, which couldn't be more fitting for the animal-inspired theme.
The Kingston ads show off that the USB is "Expectably big but surprisedly speedy," with fantastical animal hybrids that combine the speed of a cheetah with the power of a humongous whale, or a the grace of a trotting zebra with a powerful, heavy-bodied hippo. Since animals usually have to give up speed as they go up in size, this makes the Whale-Leopard and the Hippo-Zebra hybrids some truly fearsome creatures indeed, as well as brilliant symbols for not having to compromise.
Trend Themes
1. Animal-inspired Advertisements - Opportunity to use creative animal hybrids as a marketing tool for products with contrasting features.
2. Compact Yet Mighty Devices - Opportunity to market small devices that have powerful capabilities for storing large amounts of data.
3. No Compromise Products - Opportunity to market products that are capable of providing the best of both worlds without sacrificing any features.
Industry Implications
1. Technology - Use animal-inspired advertisements to market compact yet powerful storage devices such as USBs, external hard drives, and memory cards.
2. Fashion - Incorporate animal hybrid designs into clothing and accessories to create products that combine style with comfort and functionality.
3. Automotive - Create concept vehicles that combine the speed of a sports car with the power of a heavy-duty truck, appealing to consumers who want the best of both worlds in a single vehicle.
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