These Interactive Ads for French Railways Encourage People to Travel
Rahul Kalvapalle — May 7, 2014 — Marketing
References: spectacles.voyages-sncf & adweek
French Railways' interactive outdoor ad campaign encourage people to travel to places they're passionate about and get outside their comfort zone. The ad consists of unforgettable, larger-than-life 3D interactive installations
The first installation shown in French Railways' video ad is a giant 3D mouth singing opera. The second features a gigantic pair of legs purported to belong to Marilyn Monroe, concealed and occasionally revealed behind a dress that blows in the breeze.
The most fabulous version of the campaign -- in more ways than one -- is a 3D installation of a hairy-chested guy set up in a bus stop. The guy's chest is adorned with a gold-colored scorpion medallion. When someone pushes at the button, disco lights emerge from the bus shelter's ceiling and upbeat disco music begins playing.
The ad was put together by the TBWA Paris ad agency.
The first installation shown in French Railways' video ad is a giant 3D mouth singing opera. The second features a gigantic pair of legs purported to belong to Marilyn Monroe, concealed and occasionally revealed behind a dress that blows in the breeze.
The most fabulous version of the campaign -- in more ways than one -- is a 3D installation of a hairy-chested guy set up in a bus stop. The guy's chest is adorned with a gold-colored scorpion medallion. When someone pushes at the button, disco lights emerge from the bus shelter's ceiling and upbeat disco music begins playing.
The ad was put together by the TBWA Paris ad agency.
Trend Themes
1. Interactive Outdoor Advertising - The use of larger-than-life 3D interactive installations in ads encourages audience engagement, providing an opportunity for captivating brand experiences.
2. Experiential Marketing - Creating immersive experiences through interactive installations allows brands to stand out from the competition and engage audiences on a deeper, more emotional level.
3. Location-based Advertising - Using interactive ads to highlight places they're passionate about and get outside their comfort zone provides an optimal opportunity for targeting specific audiences based on their interests and preferences.
Industry Implications
1. Advertising and Marketing - Incorporating interactive installations into advertising campaigns provides innovative ways to engage with audiences and set brands apart from traditional advertising methods.
2. Tourism and Travel - Interactive ads showcasing popular tourist destinations can evoke strong emotions in audiences, making them more likely to consider visiting the location for themselves.
3. Entertainment and Events - Using interactive installations to create memorable experiences for event attendees can provide a unique and memorable opportunity for individuals to positively associate with certain brands or organizations.
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