This Candy Packaging Design is Filled with Tricks and Treats
Laura McQuarrie — November 5, 2014 — Life-Stages
References: brandhouse.no & thedieline
These creative candy packaging designs from Charlotte Olsen of BrandHouse Design were filled up with sweets and sent out as promotional treats to friends and potential clients around Halloween.
The cube-shaped boxes feature fun designs that reveal teeth, tongues and tonsils when the lids of the boxes are removed, making it seem as though the illustrated creatures on the boxes are screaming their lungs out. The concept of the design was to make it look as though the monster boxes has gorged themselves to death with candy, which certainly comes across in the designs. The candy boxes adopt a simple color scheme with just a few bold hues, shapes and lines, which would surely make any grown-up feel like a kid once again on Halloween.
The cube-shaped boxes feature fun designs that reveal teeth, tongues and tonsils when the lids of the boxes are removed, making it seem as though the illustrated creatures on the boxes are screaming their lungs out. The concept of the design was to make it look as though the monster boxes has gorged themselves to death with candy, which certainly comes across in the designs. The candy boxes adopt a simple color scheme with just a few bold hues, shapes and lines, which would surely make any grown-up feel like a kid once again on Halloween.
Trend Themes
1. Creative Packaging Designs - Opportunity for brands to create unique and engaging packaging designs that capture consumer attention.
2. Interactive Packaging - Potential for packaging to offer an interactive and memorable experience for consumers.
3. Nostalgic Branding - The use of retro-inspired designs and color schemes to appeal to consumers' sense of nostalgia.
Industry Implications
1. Food and Beverage Packaging - The food and beverage industry can explore innovative packaging designs to enhance product appeal and create a lasting impression.
2. Marketing and Advertising - The marketing and advertising industry can leverage interactive packaging to create unique promotional campaigns and engage consumers.
3. Candy and Confectionery - Candy and confectionery brands can incorporate nostalgic branding to evoke childhood memories and attract consumers looking for a nostalgic experience.
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