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Snack Culture Kicks

Food and beverage brands look to get in on sneaker culture

Implications - Channeling megatrends such as nostalgia and co-creation, food and beverage brands are partnering with sneaker designers in order to create limited edition kicks that pay homage to the brands' signature edible products. This unique shift highlights the power of creating exclusive products targeted at hyper-niche audiences in order to encourage brand fandom and generate organic buzz.
Workshop Question - How could your brand leverage a limited edition product to encourage brand fandom?
Trend Themes
1. Food-branded Sneakers - Food and beverage brands are partnering with sneaker designers to create limited edition kicks that pay homage to the brands' signature edible products.
2. Nostalgia and Co-creation - Exclusive products targeted at hyper-niche audiences are being created by channeling megatrends such as nostalgia and co-creation.
3. Food-inspired Design - Food color palettes and traditional food patterns are influencing footwear design.
Industry Implications
1. Food and Beverage Industry - Food and beverage brands are partnering with sneaker designers to create limited edition kicks that pay homage to the brands' signature edible products.
2. Fashion Industry - Exclusive products targeted at hyper-niche audiences are being created by channeling megatrends such as nostalgia and co-creation.
3. Footwear Industry - Food color palettes and traditional food patterns are influencing footwear design.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 63 Examples:
212,762 Total Clicks
Date Range:
Feb 16 — Mar 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Sandwich-Themed Sneakers
Sandwich-Themed Sneakers
Diabora Designed a Pair of Philly Cheesesteak Sneakers with UBIQ
Fans of Philly cheesesteak, a sandwich that consists of thinly sliced steak and layers of gooey melted cheese, are sure to appreciate the new sneakers that were collaboratively designed by Diabora... MORE
Hummus-Inspired Sneakers
Hummus-Inspired Sneakers
Le Coq Sportif's Shoe Designs Boasts Beige, Red and Green Hues
The footwear industry launches various elaborate and experimental shoe designs, in order to bring something fresh to the consumer, entertain and hover the fine line between absurd and stylish... MORE
Beef Patty Sneakers
Beef Patty Sneakers
This Jamaican Patty Design Was Created to Celebrate Caribbean Culture
As a means to pay tribute to Caribbean culture, FILA and Alumni of NY collaborated for a shoe design that utilizes the color and imagery of a Jamaican patty. In order to do this, the sneakers are... MORE
Coffee-Inspired Skater Shoes
Coffee-Inspired Skater Shoes
These Nike Starbucks Shoes are Patterned Using Rich Swirls of Coffee
The Nike Dunk Low Premium is a Nike Starbucks hybrid design that incorporates rich swirls of coffee in its pattern. The shoes are similar to the previously released Nike SB Dunk Low Woodgrain—... MORE
Wasabi-Inspired Running Sneakers
Wasabi-Inspired Running Sneakers
The Footwear Design of the END. X ASICS Silhouette is Adorable
In January le coq sportif launched a pair of tonally appropriate hummus-inspired sneakers and the influence of food color palettes on footwear design does not stop here. ASICS and END. come together... MORE
Colorful Cereal Sneakers
Colorful Cereal Sneakers
The Nike Lil Posiet One Shoe Takes Design Inspiration from Fruity Pebbles
Nike’s latest line of Lil Posite sport sneakers take inspiration from the retro cereal Fruity Pebbles popularized with the characters from The Flinstones. The shoes feature a design aesthetic... MORE
Donut-Inspired Sneakers
Donut-Inspired Sneakers
NIKEiD Lets Consumers Customize Their Shoes with a 'Ky-rispy Kreme' Print
Nike is allowing consumers to personalize their pair of Nike Kyrie 2 basketball shoes via NIKEiD with a specialized ‘Ky-rispy Kreme’ print that turns the shoes into a designed sneaker... MORE
Custom Iced Tea Sneakers
Custom Iced Tea Sneakers
Brisk Iced Tea is Marketing a New Pineapple Flavor with a Shoe Giveaway
Brisk Iced Tea is the Lipton-owned brand that’s marketed as the “Iced tea with tons of attitude. The one with the bold lemon flavor that kicked iced tea off the back porch and gave it... MORE

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